Penny Davis Tarney

About Penny Davis Tarney

Winner of Global Google Online Marketing Challenge 2011, with an MBA degree and 13 year’s digital marketing experience. Adept at creating innovative campaigns, insightful reporting, and nurturing client relationships.Completed a contract working for United Airlines.| Insights analyst for Google for the 2022 Midterm Elections/DNC as a Senior Paid Search Manager.| Between 20••••22, sole marketing resource in my region at a Fortune 500 & publicly-traded company.| Seven years at a digital marketing agency as the Paid Search & PPC Department Manager.| Graduated summa cum laude MBA from the University of Houston (2011, 4.0 GPA)GOOGLE ONLINE MARKETING CHALLENGE WINNER, 2O11:Beat out 4,500 teams in 65+ countries to become the 2011 Google Online Marketing Challenge Global Winner. Demonstrated the most effective paid search and AdWords implementation as well as the best written strategies. Google AdWords campaigns also won the 2011 NGO Impact Award, earning a donation for our client, the Houston Symphony. EDUCATION:Earned my undergraduate degree from Duke University in 2008. Graduating in just six semesters, completed majors in Visual Art and Art History, minors in English and Religion, and studied abroad in Belgium.SUMMARY: Designed, written, and launched over millions unique print and digital advertisements on Google, Bing, Facebook, Youtube, LinkedIn, Twitter, Pinterest, the Yellow Pages, and more. SPECIALTIES:• Google AdWords (certified)• Bing Ads (certified)• Google Analytics (certified)• Video/Youtube Advertising (certified)• Shopping Advertising (certified)• Display Advertising (certified)• Mobile Advertising (certified)• Mobile Sites (certified)• Digital Sales (certified)Digital:• Keyword Research• Ad Text Writing• A/B Testing• Click-Through-Rate Analysis• Conversion-Rate Analysis• On-Site Optimization• Website Conversion Improvement• E-Commerce• Image Ad DesignTools:• Google AdWords Editor, Bing Ads Editor• Adobe Creative Cloud: Photoshop & InDesign• Wondershare Filmora / Windows Movie MakerPrint:• Direct Mail Advertising• Catalog & Directory Design

Experience

1. Sem Manager

   Eystudios

   Aug 2023 — Present

   Average ROAS from 2024 to 2025 under my management is up +21%

Education

• Duke University

  Bachelor’s Degree, Art History & Visual Art; Religion; Creative Writing

  2005 — 2008

• University of Houston

  Master of Business Administration (M.B.A.), Business Administration, Marketing

  2009 — 2011

Skills

• Songwriting
• Digital Marketing
• Facebook
• Google Adwords
• Online Marketing
• Web Analytics
• Graphic Design
• Marketing
• Ppc
• Advertising
• Online Advertising
• Adobe Creative Suite
• E-Commerce
• Web Marketing
• Google Analytics
• Photoshop
• Web Design
• Remarketing
• Social Media Marketing