Penny Woods
Marketing Analytics & Operations Leader
- Role
- Vice President of Analytics & Marketing Operations at Athene
- Location
- West Des Moines, IA, US
- LinkedIn followers
- 500 followers
About Penny Woods
Self-driven business leader bringing a collaborative, analytical mindset to tackle global business challenges across functions and industries.
Experience
Vice President of Analytics & Marketing Operations
Jan 2026 — Present · West Des Moines, IA, US
Provide leadership across marketing analytics, marketing operational strategy, and enablement infrastructure. Responsible for translating data into actionable insights, optimizing marketing technologies, and ensuring that marketing execution is scalable, compliant, and aligned to business growth objectives.
Education
University of Northern Iowa
Bachelor's degree, Biology, General
1992 — 1996
Iowa State University - Ivy College of Business
Master of Business Administration - MBA, Business, Finance
1998 — 2000
Skills
- Marketing
- Marketing Research
- Project Management
- Investments
- Competitive Analysis
- Advertising
- International Sales
- Marketing Management
- Market Analysis
- Integrated Marketing
- Strategic Planning
- Market Research
- Customer Insight
- Business Strategy
- Marketing Communications
- Leadership
- Strategy
- Competitive Intelligence
- Marketing Strategy
- Product Development
- Email Marketing
- Analysis
- Data Analysis
- Segmentation
- Management
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