Penny Merian
Director of Offering Management, Product Analytics at National Instruments
- Role
- Director of Offering Management, Product Analytics at NI (National Instruments)
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Penny Merian
I am a collaborative, customer obsessed, strategic thinker, and execution-driven senior product marketing professional. I am known for creating effective go-to-market programs, powerful sales enablement tools, targeted products/offerings, and engaging content pieces. I have a track record of developing overachieving teams. Accomplished with early stage, spin-off, and mature businesses entering new or expanding into adjacent markets. Proficient across a wide variety of vertical industry sectors and B2B targets from small-to-medium business to mid-market to enterprise to OEM.Specialties: P&L-Based Product Management / MarketingDelivering \"High Value\" Solutions From Concept to Launch to EOLMarketing and Product StrategyProduct Requirements Definition and ManagementTechnical, Market and Product RoadmapsGo-To-Market LeadershipDifferentiated Positioning & MessagingEffective Market Segmentation and Field Enablement Competitive Assessments & StrategyPricingAudience DevelopmentIntegrated Sales CampaignsROI AnalysisBudget OptimizationFostering Cross-Functional Trust & Collaboration
Experience
Director of Offering Management, Product Analytics
Apr 2022 — Present · US
Education
UC San Diego
BS, Computer Engineering / Management Science
The Wharton School
MBA, Finance and Marketing
Skills
- Business Planning
- Product Planning
- Product Management
- Competitive Analysis
- Analyst Relations
- Define and Launch Market-Driven Products & Services
- Thought Leadership
- Product Launch
- Segmentation
- Partner Management
- Demand Generation
- Digital Marketing
- Marketing Automation
- Product Marketing
- B2b
- Increase Sales Effectiveness
- Direct Marketing
- Cloud Computing
- Channel Marketing
- Marketing Communications
- Product Evangelism
- Go-to-Market Strategy
- Lead Generation
- E-Commerce
- Messaging
- New Business Development
- Saas
- Enterprise Software
- Strategic Partnerships
- Pricing
- Integrated Marketing
- Marketing Operations
- Product Life Cycle Management
- Agile
- Strategic Planning
- Product Strategy
- Marketing Management
- Market Analysis
- Strategy Development
- Pricing Strategy
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