Penny Dash
Editorial Director @Deeper Media
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WORK HISTORY
Editorial Director @Deeper Media
London, GB
As Editorial Director, I generate and manage client native content and branded content business in many areas – whole magazines, digital, printed products and native and branded press campaigns. Examples include: beauty (Clinique for Men, Lancôme Parfums); cars (Audi, BMW, Ford, Toyota); energy (British Gas); fashion (David Bitton Buffalo Jeans, Canon); finance (ING Direct, Bank of Scotland, Lloyds TSB); food and drink (Arla Foods, Co-op Fair Trade, Unilever, Dolmio, E&J Gallo Wines, Freedom Foods, Glenfiddich, Jacob\'s Creek, Marks & Spencer Walker\'s crisps/Brit trips, Yeo Valley); government (Act on C02 campaign, anti parental drinking campaign, National Fostering Week); lifestyle (Magnet kitchens, Marks & Spencer, Silentnight beds); men\'s issues (Independent newspaper’s men\'s magazine Tread by Dunlop); retail (House of Fraser World of Food magazine); telecoms (Blaupunkt, Motorola, Sky Sports, Sony Ericsson, Telewest and Orange; travel (Eurostar, British Airports Authority, National Express coaches); charity (Variety, the children\'s charity).
EDUCATION
Jesus College Cambridge
Bachelor’s Degree
SKILLS
ABOUT PENNY DASH
I am currently the Editorial Director of Deeper Media, a creative media company with a diverse portfolio that combines sponsored and branded editorial projects with native content campaigns for blue chip clients, from BMW to Unilever and from Clinique to Orange. I work with clients on everything from whole magazines and printed products to complete website content and branded and native national newspaper and magazine campaigns. I am used to managing large teams and budgets and use my extensive business, marketing, sponsorship and editorial experience to listen acutely to clients and ensure that their needs are met precisely, with measurable results. As a former consumer magazine company editorial director and winner of a Media Week award for copywriting, I am comfortable working with both luxury and mass market products. As an example of a large upmarket campaign, I strategised the stylish Independent newspaper’s men’s magazine Tread (for Dunlop tyres) with native/branded content.
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