Jamie Penney

About Jamie Penney

As a seasoned Fortune 50 senior marketing and communications leader, I have over 15 years of experience driving strategy, process, data and technology. I am a collaborative people manager who believes in empowering team members to excel, creating opportunities for professional growth, and fostering relationships across teams. With a proven track record of leading cross-functional teams and improving operational efficiency, I deliver impactful results in dynamic environments. Core SkillsMarketing Operations: Expertise in building and optimizing marketing operations teams that support high-volume, multi-channel campaigns. Skilled in resource allocation, project management, and campaign executionStrategic Leadership: Collaboration with senior leadership to define business objectives, develop actionable strategies, and communicate vision effectively to large teams. Proficient in budget planning, presentations, and writing compelling business cases. Extensive experience leading teams of up to 20 direct and indirect reportsData Analysis: Skilled at interpreting metrics from multiple sources, identifying key signals, and turning data into actionable insights to inform strategy for top company initiativesTechnology Management: Extensive experience in selecting, implementing, and managing enterprise tools such as Salesforce, Workfront, Google Analytics, Adobe Experience Manager, and platforms for digital asset management (DAM), and advanced data reportingProcess Improvement & Change Management: Adept at analyzing workflows and implementing scalable process improvements that increase efficiency and team productivity. Successfully led transformative change initiatives that elevated organizational performanceKey AchievementsOperational Transformation: At Boeing, led the implementation of new program management and content planning software that centralized workflows, streamlined reporting, and enhanced collaboration across a 120-person organizationData-Driven Success: Established a new team to lead data-driven best practices for measuring marketing and communications performance, enabling informed decision-making and measurable ROICreative Delivery: Directed a project management team executing thousands of campaigns spanning web, video, design, social media, and eCommerce, ensuring consistent, on-time, and on-budget deliveryVendor & Budget Management: Oversaw a multi-million dollar annual portfolio, managing vendor, agency, and SaaS contracts to provide scalable, high-quality support while maintaining cost efficiency

Experience

1. Senior Manager, Analytics & Technology

   Boeing

   Nov 2024 — Present · Seattle, WA, US

   Oversaw 20+ martech and communications platforms for content planning, automation, publishing, SEO, CMS, DAM, web analytics and reporting. Worked closely with IT partners to plan technology budget and manage security and integrationsDrove efficiency through AI integration on platforms and in processes. Implemented new AI content generation tool with 300+ usersOversaw enterprise brand measurement, audience segmentation, and custom market research to inform brand strategy and advertising investments Managed email marketing team and tools to support millions of annual sends and a first-party database of hundreds of thousands of contacts

Education

• Seattle University

  Master of Business Administration - MBA, Marketing concentration

• Ithaca College

  Bachelor of Science (B.S.), Communications

• SVC Seattle

  Content Strategy and Social Media Management

Skills

• Eloqua
• Indesign
• Photo Research
• Social Media
• Digital Asset Management
• Web Analytics
• Media Production
• New Media
• Magazines
• Blogging
• Microsoft Office
• Content Development
• Digital Photography
• Photojournalism
• Copywriting
• Content Production
• Microsoft Project
• Photography
• Adobe Creative Suite
• Wordpress
• Production Management
• Photoshop
• Editorial
• Strategic Planning
• Web Content Management
• Content Strategy
• Image Editing
• Content Marketing
• Project Management
• Video Production
• Content Management
• Video Editing
• Premiere
• Text Editing
• Commercial Photography