Penina S. Finger
Creative Lead / Sr. Product Design / Senior UX Design
- Role
- Creative Consultant - Design Lead at Fantastic Machine
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Penina S. Finger
Highly skilled and strategically focused visual designer with super broad, real-world experience developing elegant solutions for product, interaction, authentic brand building, and more. These include multiple platforms, from mobile and web to print and physical products.Currently immersed in the AI space, I\'ve quickly adapted to a variety of industries, built departments and design systems from the ground up, and have worked with both small startups and Fortune 500s, including Coca Cola, Cobalt Robotics, Hilton Hotels and Home Depot.My writing and communication skills are outstanding, I thrive in cross-functional work environments, and love researching and building inspiring relationships.
Experience
Creative Consultant - Design Lead
Sep 2019 — Present · Portland, OR, US
Mochary Method (asynchronous management and remote teamwork suite)• Worked with leadership to clarify desired UX outcomes• Collaborated with engineering to pinpoint product design and development priorities• Proposed a restructured product roadmap based on problem solving strategies (vs. features only)• Introduced UI improvements to product usability and to ensure company-wide adoption• Initiated and scaffolded the company’s first design systemAugmented Reality App: Who Am I (passion project: anti-racist listening tool)• Worked with a diverse team to design and build the AR app• Wireframed and prototyped experience flow and UI solutions• Led walk-through interviews as part of UX research• Researched and documented related papers to support our methodsCocoon Financial Services (financial services for working parents)• Led brand discovery initiatives to determine brand voice/tone and visual themes forproduct and marketing• Collaborated with founders and dev team to design the pilot product and UI solutions• Initiated UX research to supplement and distill existing findings• Developed prototypes to both test concepts and provide the founders with an easy-to-customize demo tool ahead of actual product launch.• Initiated and scaffolded the company’s first design systemFPskin (skin health brand)• Developed the FPskin logo and brand identity, and guides for packaging and promotion• Designed packaging for multiple sales channels, including the FPskin online store as wellas brick-and-mortar resellers
Education
Sequoia Vision
Leadership
Scripps Women's College
Fine Art, Humanities
Skills
- Product Development
- Creative Strategy
- Leadership
- Dreamweaver
- Illustrator
- User-Centered Design
- Interaction Design
- Product Design
- Graphic Design
- Branding & Identity
- Cms
- Brand Development
- Social Media
- Creative Briefs
- Web Project Management
- Online Advertising
- Wordpress
- Project Management
- Copywriting
- Web Design
- Digital Strategy
- Management
- Advertising
- Rfp
- Packaging
- User Experience
- Content Strategy
- Artistic Vision
- Blogging
- Marketing
- Writing
- Information Architecture
- Graphics
- Art Direction
- User Interface Design
- Adobe Creative Suite
- Usability
- Strategy
- E-Commerce
- Consumer Packaged Goods Marketing
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