Peni Norman

About Peni Norman

Senior Executive Assistant and strategic executive partner with over 25 years of experience supporting C-suite leaders across complex, fast-paced organizations. Throughout my career, I have partnered closely with CEOs, Presidents, Board Chairs, and senior executives to create clarity, structure, and momentum at the highest levels of leadership.I operate as a true extension of the executive—managing priorities, protecting focus, anticipating trade-offs, and ensuring alignment across teams. My work goes beyond calendar management and logistics. I help establish operating rhythms, prepare leaders for board and investor engagements, streamline cross-functional communication, and ensure decisions move forward with precision and follow-through.I am known for strong judgment, discretion, and the ability to navigate sensitive situations with professionalism and calm. I thrive in environments where complexity is high and expectations are even higher, bringing strategic thinking, operational discipline, and unwavering trust to every partnership.At my core, I believe executive support is about leverage—helping leaders focus on the highest-impact priorities while ensuring the broader organization operates with clarity and accountability.

Experience

1. Executive Assistant to Chair of the Board and Founder

   doTERRA International LLC

   Feb 2024 — Present · Pleasant Grove, UT, US

Education

• Brigham Young University - Hawaii

  General studies, Accounting and Business/Management

  1988 — 1990

• Utah Valley University - Woodbury School of Business

  Certificate of Completion, Accounting

• Utah Valley University

  Bachelor's degree, Business Management

  1992 — 1997

• Utah Valley University

  Certificate of Efficiency, Administrative Support

  2017 — 2018

Skills

• Teaching
• Portrait Photography
• Public Speaking
• Budgets
• Html
• Front Office
• Management
• Team Building
• Leadership Development
• Leadership
• Marketing Strategy
• Lightroom
• Image Editing
• Shipping & Receiving
• Photography
• Social Media
• Wedding Photography
• Digital Photography
• Event Planning
• Photoshop
• Fashion Photography
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Microsoft Office
• Sales
• Photos
• Administrative Assistance
• Event Photography
• Windows
• Marketing
• Account Management
• Marketing Communications
• Social Networking
• Portraits
• Training
• Microsoft Word
• Strategic Planning
• Team Leadership
• Web Design