Penelope Smiley

About Penelope Smiley

I am an insight driven executive with over 20 years of experience leading teams, designing and executing marketing research, and developing and implementing brand and integrated marketing strategies. My experience spans across agency, retail, agriculture and CPG with both a consumer and B2B perspective. I have leadership experience in the day-to-day operations of my roles with direct reports and mentees, as well as through my role on the Board of Directors for Mounds Pet Food Warehouse and Lake Country Swim Team.I’ve had the pleasure of working on brands and businesses in a variety of categories such as animal pharmaceuticals, animal nutrition, grocery, health and wellness, apparel, and home decor. Notable brands include Target, Zoetis Animal Health, Kohl’s, Sephora, Quaker Oats, and Wrigley in addition to several Private Brands.Specialties: Strategic Development and Leadership, Integrated Marketing Planning, Market Research, Retail Marketing, Brand Strategy & Development, Creative Strategy & Development, Product Marketing, Consumer Insights, Cross-Functional Relationship Building, Team Leadership, Client Service

Experience

1. Director Marketing Strategic Planning

   Bader Rutter

   Jan 2022 — Present · Milwaukee, WI, US

   Strategic lead on multiple global accounts in agriculture and animal health, advocating as the voice of the customer to drive business and marketing strategies that succeed.

Education

• University of Wisconsin-Madison

  BBA, Marketing & Finance

• The University of Chicago Booth School of Business

  MBA, Strategy