Penelope Fisher

About Penelope Fisher

We are entering an era where intelligence—not infrastructure—will determine which organizations lead and which fall behind.For over a century, companies competed based on their physical capabilities: factories, fleets, and distribution networks. Today, competitive advantage is shifting toward something more powerful—the ability to see, interpret, and act on real-world signals before others do.As Vice President of Growth & Strategic Partnerships at FedEx Dataworks, I work at the forefront of this shift. My role focuses on helping transform one of the world’s largest physical and digital networks into intelligence platforms that reveal how global commerce is evolving in real time—and what will happen next. This work is helping define a new category at the intersection of AI, economic intelligence, and supply chain orchestration.My path to this role was shaped by an early foundation in journalism and marketing, where I learned that the most important skill is not just gathering information—but understanding what matters and communicating it in a way that changes how people think and act. Today, I apply that lens to building new ventures, forming strategic alliances, and shaping the narrative around emerging intelligence platforms with partners, media, and the investment community.I focus on building the ecosystems and narratives that allow entirely new markets to emerge—from early partnership formation to category positioning and long-term commercial scale. This includes collaborating with technology companies, data platforms, enterprise leaders, and investors to unlock new sources of intelligence, accelerate adoption, and establish durable competitive advantage.At its core, my work is about helping organizations—and industries—move from hindsight to foresight. From fragmented visibility to coordinated intelligence. From reacting to change, to anticipating and shaping it.I believe the next generation of market leaders will not be defined solely by the products they build, but by the intelligence systems they create—and the ecosystems they enable around them.I regularly engage with partners, media, and industry leaders on topics including the future of AI and economic intelligence, the emergence of real-time global insight platforms, and how large enterprises build entirely new categories and growth engines from their unique data and infrastructure advantages.If you’re building, investing in, or helping define this future, I’d welcome the conversation.

Experience

1. Vice President, Growth & Strategic Partnerships

   FedEx Dataworks

   Jul 2025 — Present · Memphis, TN, US

Education

• University of Memphis

  Master of Business Administration - MBA

  2017 — 2019

• University of Missouri-Columbia

  Bachelor, Journalism

Skills

• Corporate Communications
• SEO
• Ap Style
• Advertising
• Adobe Creative Suite
• Strategic Communications
• Marketing Communications
• Facebook
• SEO Copywriting
• Marketing
• Design Thinking
• Digital Strategy
• Press Releases
• Social Media
• Public Relations
• Internal Communications
• Media Relations
• Nonprofits
• Thought Leadership
• Digital Marketing
• Marketing Strategy
• Copywriting
• Social Media Marketing
• Publicity
• Social Networking
• Crisis Management