Penelope Drumming
E-Commerce Merchant & Brand Partnership Professional
- Role
- E-commerce Merchant at SEPHORA
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Penelope Drumming
As an experienced digital merchant with over 10 years of experience with a strong…
Experience
E-commerce Merchant
Oct 2021 — Present · San Francisco, CA, US
Drive business growth and revenue for a large brand portfolio by developing and executing scalablepartnership strategies with key brand partners, resulting in exceeding sales and traffic targets• Develop and execute go-to-market strategies for robust brand portfolio while partnering cross-functionally with omni merchants, marketing, and planning teams to ensure alignment on goals, product launches, and client acquisition strategies• Lead multiple cross-functional projects aimed at driving business growth, working closely with partners to ensure alignment on business goals and operational strategies while delivering measurable results• Lead influencer marketing campaigns for Black owned brands from conceptualization through execution. I work with brand partners to drive awareness, engagement, and sales. I utilize internal sourcing tools and external networks to identify and secure influencers that aligned with campaign goals which lead to measurable growth in traffic and conversion rates• Manage and review sales daily to ensure targets are being hit• Negotiate and execute complex deals with brand partners, securing exclusivity and expanding the product portfolio to achieve company sales growth goals• Optimize clean brand site and product pages through SEO and conversion-driving tactics, resulting in traffic and sales increases, outpacing the total Dotcom growth trends• Source and develop partnerships with innovative Black-owned brands for the Sephora Accelerate Program, fostering diversity and expansion in our fragrance assortment• Partner on quarterly marketing campaigns, including product assortment curation, landing page updates, and strategic exposure planning, enhancing brand presence with current and future Sephora customers and market penetration• Consult niche brands on scaling their online presence through social media strategies and influencer marketing, driving visibility and engagement which resulted in significant sales and traffic growth MoM
Education
Fundación Amauta
Bachelor of Arts - BA, Spanish Language and Literature
2012 — 2012
Spelman College
Bachelor of Arts (B.A.), Psychology/ Spanish
2009 — 2013
Skills
- Windows Xp Pro
- Excellent Typing (60 Wpm )
- Spss
- Data Analysis
- Microsoft Office
- Mac Os
- Spanish-Speaking
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