Penelope Aleman

About Penelope Aleman

A marketing wizard with a wide range of skills, Over 20 years experience in social media…

Experience

1. Sr Marketing Specialist

   Acordis Technology & Solutions

   Jul 2024 — Present · Miramar, FL, US

   Develop and implement marketing plans and strategies to meet business objectives.Collaborate with leadership to align marketing initiatives with company goals.Conduct market research to identify trends, opportunities, and customer needs.Manage the creation of marketing calendars, ensuring timely execution of campaigns.Plan, execute, and optimize multi-channel marketing campaigns (email, social media, PPC, SEO, etc.).Develop and oversee content marketing strategies, including blogs, videos, and infographics.Work with designers and writers to produce promotional materials.Track and report on campaign performance, using data to optimize future initiatives.Oversee website updates, including content management, SEO optimization, and performance monitoring.Manage social media platforms, creating content, scheduling posts, and engaging with audiences.Execute email marketing campaigns, including list segmentation, A/B testing, and performance analysis.Collaborate on paid advertising strategies, including Google Ads and social media ads.Ensure consistent messaging and branding across all channels and materials.Develop and maintain brand guidelines.Monitor competitors to identify opportunities to differentiate and improve brand positioning.Conduct customer surveys and analyze feedback to improve marketing efforts.Stay updated on industry trends, technologies, and best practices.Use insights to target new customer segments and improve engagement with existing ones.