Penelope Almanzar Collado
Recent Syracuse University Graduate, Aspiring Marketing Professional
- Role
- Media Buying and Planning Intern at Spero Media
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Penelope Almanzar Collado
As the Marketing Director at University Union, our team has masterminded marketing plans…
Experience
Media Buying and Planning Intern
Jan 2025 — Present · New York, NY, US
Campaign Planning: Support the development and management of media plans, including budget allocation, media scheduling, and channel selection (TV, digital, print, Radio, and Out of Home).Media Buying: Assist in purchasing media space, working with vendors and media outlets to secure ad placements.Tracking & Reporting: Help monitor campaign performance, analyze key metrics, and prepare detailed reports on campaign results.Optimization: Work with the team to optimize ongoing campaigns, adjusting strategies based on performance data.Collaboration: Partner with creative and account management teams to ensure seamless execution of ad content and media buys.Clients include: US Open Tennis, Madison Square Garden, The Capital One Orange Bowl, New York Mets, SNY, WWE, the MLB All-Star Game, The Metropolitan Opera, Broadway musicals Lion King and Aladdin, and many others.
Education
Syracuse University College of Arts and Sciences
Secondary Field of Study
2023 — 2025
Syracuse University - Martin J. Whitman School of Management
Bachelor's degree
2021 — 2025
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