Peiying Liao Lin
Healthcare Marketing Strategy & Activation | MBA
- Role
- Senior Customer Marketing Manager, Hcp at Genentech
- Location
- South San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Peiying Liao Lin
I am a passionate healthcare marketer who thrives on delivering value to patients and customers. I am currently a Group Manager of Marketing Planning COE at Boston Scientific, and I lead a team of marketing strategists to bring expertise in market research, value marketing, and downstream marketing execution across business units and regions.My core competencies include clinical marketing, product marketing, multi-channel marketing, sales training, budget management, and cross-functional leadership. I have a proven track record of maximizing revenue opportunities in the U.S. and global markets, driving product adoption through clinical marketing programs, and motivating large cross-functional teams to produce high-level performance. I am also adept at identifying customer pain points and positioning products to address them, using my analytical skills to derive actionable tactics by simplifying complex competitive intelligence. I work well under pressure and embrace innovation and change.
Experience
Senior Customer Marketing Manager, Hcp
Sep 2025 — Present · South San Francisco, CA, US
Drive brand strategy and develop integrated marketing campaigns for Multiple Sclerosis to increase disease and therapy awareness that will lead to a more informed healthcare community and improved patient outcomes.
Education
The Wharton School
Master of Business Administration - MBA
University of California, Berkeley, Haas School of Business
Bachelor of Science
University of California, Berkeley
Bachelor's degree
Skills
- Oncology
- Analytics
- Public Relations
- Business Strategy
- Program Management
- Business Process Improvement
- Strategic Planning
- Marketing
- Microsoft Excel
- Powerpoint
- Social Media
- Project Management
- Strategy
- Budgets
- Healthcare
- Digital Marketing
- Financial Modeling
- Budgeting
- Social Media Marketing
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Process Improvement
- Lead Generation
- Public Speaking
- Mergers & Acquisitions
- Leadership
- Microsoft Office
- Management
- Market Research
- Analysis
- Financial Analysis
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