Peggy Schulz

About Peggy Schulz

I am a purpose-driven cross-functional leader with expertise in marketing and growth strategy, and brand campaigns. My purpose is to help organizations surpass their ambitious expectations by providing forward-thinking strategies and solutions that drive growth, and inspirational leadership that amplifies cross-functional team productivity to exceed unified goals. I am recognized for my ability to build, coach, and lead high-performing cross-functional teams, spearhead growth marketing initiatives, strategic communications, omni-channel brand campaigns, and elevated customer experiences. My efforts have consistently produced double-digit revenue increases, while also cultivating growth in people.LEADING TEAMS: I thrive in positions that require leadership that is inspiring and empowering, yet challenges teams to optimize their skills and performance to exceed goals.ELEVATING BRANDS: My expertise lies in brand differentiation, communications strategy, and brand story-telling campaigns to increase audience engagement.DRIVING GROWTH: I utilize analytics to interpret metrics and translate customer insights into memorable customer experiences that result in market share growth, maximized ROI, and amplified brand equity. After earning a B.S. Degree in Marketing, I lived and worked abroad in Tokyo-Japan cultivating global partnerships with major corporations: Nissan HQ, Nissan Aerospace, Mitsubishi, Bausch & Lomb, IBM, Shell Oil and Japan Broadcasting Corporation (NHK).Upon returning to the U.S, I began my career at Target Corporation in merchandising and advertising roles. I am fortunate to have worked for additional Fortune 500 global companies such as Sony, Macy\'s Inc, and Symantec with transferable skills across multiple industries. I have cultivated strategic brand partnerships with Disney|ABC, Skechers, Sony Music, Sony Pictures, WTA, T-Mobile, Marvel Entertainment, and Amazon.SPECIALTIES: Cross-functional Leadership Growth Marketing Digital Marketing Strategy Communication Omni-Channel Campigns Go-To-Market Strategy Brand Positioning Customer Experience & Acquisition Demand Generation (CRM)

Experience

1. Director of Development

   Old Town Artisan Studios Otas

   Sep 2024 — Present · La Quinta, CA, US

   Leading program development strategy, grant writing, cultivating partnerships, and nurturing donor relationships to support the mission of bringing transformational art experiences with therapeutic benefits to those who need it most, despite age, ability, or financial condition. Through my passion for art and the positive impact its had on my life, I am using my leadership experience to help others experience the healing qualities of creating art. MISSON: Old Town Artisan Studios (OTAS) is a 501(c)(3) nonprofit organization that provides an inviting place where people of all ages can reveal their creativity and self-expression. We offer classes in clay, fused glass, painting, drawing, fiber art and other art mediums. The fee-based classes and workshops for all ages, along with music and cultural events help to support the free and reduced-fee instruction offered to our local residents in need.VISION: At OTAS our commitment to make art available and accessible to all members of our community is the reason for our Outreach Art Programs. We are dedicated to ensuring that art remains a vibrant part of the creative fabric of the Coachella Valley – from art programs in schools to lifelong learning for all ages and skill levels. Through collaboration with local organizations who share our vision, we provide art classes to children and adults with special needs, as well as seniors and veterans. As some schools cut back on art programs, we also feel it is our duty to help fill that gap with art instruction in after-school programs.

Education

• University of Nebraska-Lincoln

  Bachelor of Science (B.S.), Marketing Major | Art Minor

Skills

• Marketing
• Visual Merchandising
• Cross-Channel
• Mobile Marketing
• Strategic Brand Consulting
• Consumer Branding
• Digital Engagement
• Consumer Marketing
• Integrated Marketing Plans
• Cross Channel Marketing
• Online Advertising
• B2b Marketing Strategy
• Multi-Channel Marketing
• Go-to-Market Strategy
• Consumer Packaged Goods Marketing
• Strategic Brand Positioning
• Cross-Functional Communication
• Creative Direction
• Marketing Budget
• Brand Positioning Strategies
• Social Media
• Integrated Brand Marketing
• Creative Services
• National Promotions
• E-Commerce
• Brand Development Strategy
• New Business Development
• Multi-Channel Retail
• Integrated Marketing
• P & L Ownership
• Marketing Leadership
• Brand Development
• Collaborative Leadership
• Consumer Goods
• Social Media Marketing
• Integrated Multi-Channel Marketing
• Marketing Communications
• Marketing Management
• Email Marketing
• Creative Solutions