Peggy Oshea Kochenbach
Marketing & Communications Leader | RDN | Helping Food, Nutrition & Lifestyle Brands Grow Through Strategy, Storytelling & Engagement
- Role
- Director of Marketing at Rule Breaker Snacks
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Peggy Oshea Kochenbach
Marketing & Communications Leader | Helping Food, Wellness & Lifestyle Brands Grow…
Experience
Director of Marketing
Nov 2021 — Present
Passionate about driving growth for better-for-you brands, I lead marketing and communications for Rule Breaker Snacks—a fast-growing, plant-based, allergen-friendly snack company breaking the rules of traditional treats. I oversee brand strategy, digital marketing, retail and foodservice expansion, and product innovation, connecting with consumers who crave inclusive, feel-good indulgence.Key focus areas & accomplishments:Brand Strategy & Growth – Strengthened brand positioning and expanded presence across retail, e-commerce, and foodservice channels.Digital & Social Media Marketing – Built and executed integrated campaigns that deepened engagement and drove customer acquisition.Retail & Trade Marketing – Developed retail promotions, sell sheets, and in-store activations to support sell-through and strengthen partner relationships.Product Innovation & Launches – Led go-to-market strategy for new allergen-friendly snacks and seasonal products, building awareness and brand excitement.
Education
Boston College
MBA
Texas Christian University
BS
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