Peggy Iafrate

About Peggy Iafrate

Senior sales and marketing professional with substantial experience in operations…

Experience

1. CEO Founder

   Strega Entertainment Group

   Oct 2008 — Present · Boston, MA, US

   I launched Strega Entertainment Group over 9 years ago when the economy was in tough shape, and companies, and entertainment properties needed help. BIG HELP. I\'m thrilled to be heading into our tenth year, and even more thrilled that we continue to provide our clients with BIG HELP! Strega now boasts a roster of of clients including Radio Disney, Boston Children\'s Theatre, Ethos Early Learning Center and a stable of musical artists including Menage, The House On Cliff and Danielle Prou. Life is good!

Education

• Emerson College

  BSSP, Business and Organizational Communications, Rhetoric and Public Address

  1981 — 1986

• Vergennes Union High School

  High School Diploma

  1974 — 1980

Skills

• Market Research
• Team Leadership
• Event Planning
• Radio
• Sales
• Online Advertising
• Entertainment
• Marketing Communications
• Facebook
• Media Buying
• Copywriting
• Advertising
• Promotional Design
• Brand Development
• Social Media Marketing
• Public Relations
• Media Relations
• Digital Media
• Promotions
• Integrated Marketing
• New Media
• Email Marketing
• Brand Management
• Content Strategy
• Marketing Strategy
• Lead Generation
• Advertising Sales
• Sales Management
• Marketing
• Media Planning
• Team Management
• Leadership
• Mobile Marketing
• Strategic Partnerships
• Sponsorship
• Creative Direction
• Online Marketing
• Social Media
• Event Management
• Digital Strategy