Peggy Chao

Senior Vice President, Senior Marketing Manager for Consumer Card and Lending @M&T Bank

East Amherst, NY, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jun 2018 — Present

Senior Vice President, Senior Marketing Manager for Consumer Card and Lending @M&T Bank

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Buffalo, NY, US

Promoted 5x to lead consumer cards and personal/student/home equity lending go-to-market strategy; align targeted consumer segments; manage 3 direct reports and $MM+ annual budget and forecasting.

EDUCATION

2005

University at Buffalo

MBA, Marketing and Finance

N/A

National Chengchi University

BBA, Marketing and Human Resources

SKILLS

Requirements GatheringFinancial ModelingStatisticsFinancial AnalysisMarket ResearchCustomer SatisfactionMarket AnalysisPanel BuildingBenchmarkingCross-Functional Team LeadershipCompetitive IntelligenceMarketing StrategyProduct OptimizationMarketingPortfolio ManagementBrand Positioning StrategiesPricingOnline PanelsAnalyticsStrategyBankingFocus GroupsCustomer Loyalty MeasurementBrand Health TrackingSegmentationManagementPricing AnalysisAdvertising ResearchMicrosoft OfficeSpssBilingual-ChineseRequirements AnalysisMarketing Research

ABOUT PEGGY CHAO

Senior VP of Product and Marketing with an MBA and 20 years of success developing products and go-to-market strategy for financial institutions. A creative leader with strong research and analytics mindset, fostering stakeholder collaboration to develop data driven strategies, while motivating teams through agile practice for product and marketing executions.

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Peggy Chao — Senior Vice President, Senior Marketing Manager for Consumer Card and Lending at M&T Bank in East Amherst, NY, US | Unifers