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Peggy Bestervelt

Marketing Director | CRM | Multichannel Demand Generation

Role
Director, Us Marketing, Advisor & Intermediary Solutions at Russell Investments
Location
Bellevue, WA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Peggy Bestervelt

Senior Marketing Executive with a passion for advancing the science of marketing and…

Experience

  1. Director, Us Marketing, Advisor & Intermediary Solutions

    Russell Investments

    Mar 2023 — Present · Seattle, WA, US

Education

  • University of Michigan

    Bachelor of Arts (B.A.), Political Science

Skills

  • Product Development
  • Strategy
  • Analytics
  • Loyalty Programs
  • Cross Selling
  • Crm
  • Data-Driven Marketing
  • B2b2c
  • Direct Marketing
  • Marketing Management
  • Strategic Planning
  • Email Marketing
  • Interactive Marketing
  • Campaign Management
  • Marketing Research
  • Online Marketing
  • Leadership
  • Creative Direction
  • Customer Relationship Management (Crm)
  • Web Analytics
  • SEO
  • Predictive Modeling
  • Integrated Marketing
  • Marketing Strategy
  • Database Marketing
  • Marketing
  • Marketing Communications
  • Digital Marketing
  • Relationship Marketing
  • Digital Strategy
  • Multi-Channel Marketing
  • Customer Lifecycle Management
  • Customer Engagement
  • Strategy Development
  • Lead Generation
  • Direct Mail
  • Vendor Management
  • Customer Acquisition
  • Customer Retention
  • Market Research

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Peggy Bestervelt — Director, Us Marketing, Advisor & Intermediary Solutions at Russell Investments in Bellevue, WA, US | Unifers