Peggy Ritter
Strategic Growth Executive | Enterprise & Federal Markets | FF&E, Facilities & Workplace Solutions | Driving Multimillion-Dollar Revenue | GSA, IDIQ & Complex Sales Expert
- Role
- Director of Business Development, Ff & E at Seneca Nation Group
- Location
- Louisville, KY, US
- LinkedIn followers
- 500 followers
About Peggy Ritter
380M National Accounts & Government Portfolio $30M FF & E Division Launch (0 → scale)$64M U.S. Census Program (500+ sites)$19M DoD IDIQ Award 85-person Sales Organization LeadershipStrategic growth and sales executive with a proven track record of driving multimillion-dollar revenue across both enterprise and federal markets. Brings deep expertise in FF & E, facilities solutions, and workplace environments—delivering complex, large-scale solutions for commercial organizations, federal agencies, and mission-critical environments. Known for navigating and aligning two distinct but complementary sales ecosystems: enterprise solution selling and federal acquisition. Experienced across GSA schedules, IDIQs, BPAs, and direct commercial procurement, with a strong ability to position solutions that meet both operational needs and procurement requirements. Proven success leading opportunities from early qualification through capture, proposal, and close—while building strategic partnerships with OEMs, dealers, primes, and A&E firms. Equally effective as a sales leader and individual contributor, with a history of building high-performing teams, opening new markets, and accelerating revenue growth. Recognized for bringing structure, credibility, and results to complex buying environments where stakeholder alignment, compliance, and execution all matter.
Experience
Director of Business Development, Ff & E
Aug 2023 — Present
In my role as Director of Business Development for Seneca Nation Group\'s FF & E division, I lead revenue growth initiatives, build strategic partnerships, and deliver compelling solutions for Federal Agencies, Military, Dealers, Real Estate, A&D, and Prime Contractors.
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