Peg Coury
- Role
- VP, Advanced Tv at KINESSO
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
Experience
VP, Advanced Tv
May 2020 — Present
Matterkind is an addressable activation and advertising technology solution from IPG. Matterkind will not only optimize with an audience first /consumer experience approach but also offer our clients a solve to connect investment with real business outcomes. Matterkind is the third phase of a three prong approach that leverages Axiom\'s data and Kinesso\' s media and marketing technology and deliver an audience-centric approach across the evolving media ecosystem.
Education
Madonna University
Bachelor's Degree, Business
Western Michigan University
Business
Skills
- Management
- Advertising Sales
- Cross-Platform Sales
- Marketing
- Digital Media
- Entrepreneurship
- Advertising
- Team Leadership
- Cable Television
- Social Media Marketing
- Creative Direction
- Online Advertising
- Integrated Marketing
- Interactive Marketing
- Marketing Strategy
- Business Development
- Television
- Digital Marketing
- Sponsorship
- Media Planning
- Sales Presentations
- Stewardship
- Spot Tv
- Negotiation
- Mult-Task
- Mobile Marketing
- Generating Revenue
- Broadcast Media Sales
- Creative Problem Solving
- Digital Strategy
- Media Buying
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