Peeyush Unikkat
Brand & Marketing Leader | Writing about the decisions that build brands & the ones that quietly destroy them
- Role
- Group Product Manager - Johnson\'s Baby at Kenvue
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Peeyush Unikkat
Most marketing problems are not complicated. They are just hard to stay consistent with.Brand building is the simplest and most complex task in marketing. Simple because the answer is almost always the same: find what is true, say it clearly, and repeat it until it compounds. Complex because staying boring is genuinely difficult when the pressure is always to do something new.What I am most interested in is the science of how brands are actually built. What creates long term equity. What gets missed in the pursuit of short term metrics. Why the most important brand decisions are often the quietest ones.Nine years inside some of the most competitive FMCG categories in India. Baby care. Oral care. Categories where brand trust is everything and where consistency is the only strategy that actually works.I write about what I have seen and learned. The briefs, the reviews, the positioning calls, the moments where a brand either holds its ground or loses a little of itself without anyone noticing.
Experience
Group Product Manager - Johnson\'s Baby
May 2024 — Present · Mumbai, IN
Designated Commercial & Brand Equity Lead for Johnson’s Baby India, with end-to-end ownership of brand strategy, commercial outcomes, and team leadership.
Education
T.K.M College of Engineering
Bachelor of Technology (B.Tech.), Mechanical Engineering
2008 — 2012
Indian Institute of Management, Indore
PGDM
2014 — 2016
Skills
- Project Planning
- Autocad
- Engineering
- Microsoft Project
- Project Management
- Solidworks
- Operations Management
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