Pedro Jaime
Global Marketing | Innovation | Growth Strategy
- Role
- Senior Director Marketing Brand Management at Johnson Outdoors
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Pedro Jaime
Global Marketer and Business Leader with broad experience in top consumer goods and B2B organizations such as SC Johnson, Nike, AB InBev. C-suite reporting with both P&L and Brand Equity/Innovation leadership roles, including leading business to double digit revenue and profit growth. Proven success launching new products and business and positioning brands as market leaders.Strong expertise in marketing strategy and execution, leading and diffusing innovation and designing business strategies.Expertise in maximizing market penetration and competitive edge, spearheading strategic analysis, planning and projects Broad experience in product management, product life cycle, pricing strategy, commercialization and developing omnichannel distribution channels.Partnerships builder with track record of forging robust relationships with key public and private entities.Build, develop and lead world class teams.Substantial international experience leading cross functional teams in the US, Europe, Latin America, Asia and Africa.Specialties: Business Strategy, including Strategic Analysis, Planning, and Strategy DeploymentMarketing Brand Management, Product Management, Digital Marketing.Sales force and Channel Management, OmniChannel, E-commerceGrowth Strategy and Market Penetration,ROI & Bottom-Line Optimization,Corporate Development / M & ALeading business start upsMulticultural Team Building & Development,
Experience
Senior Director Marketing Brand Management
Jul 2022 — Present · Milwaukee, WI, US
Education
Universidade Presbiteriana Mackenzie
BS, Electronics Engineering
Northwestern University - Kellogg School of Management
Master of Business Administration - MBA, Marketing, Strategy, Finance
Skills
- Entrepreneurship
- Strategy
- Sustainability
- Sales
- Strategic Partnerships
- Pricing Strategy
- Strategic Planning
- Consumer Package Goods
- Market Planning
- Project Planning
- Green Marketing
- Business Planning
- Project Management
- Marketing
- Product Development
- Analysis
- Sales Management
- Program Management
- Consumer Products
- Market Penetration
- International Business
- Leadership
- Sustainable Development
- Business Strategy
- Product Management
- Management
- Business Development
- Team Leadership
- Competitive Analysis
- Start-Ups
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Fmcg
- Market Research
- Product Marketing
- Channel Management
- Creative Development
- Brand Development
- Segmentation
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