Pedro Canhenha
Director of Ui Ux @GoTo Foods
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WORK HISTORY
Director of Ui Ux @GoTo Foods
Atlanta, GA, US
GoTo Foods (formerly known as Focus Brands) is a leading developer of global multi-channel foodservice brands. GoTo Foods, through its affiliate brands, is the franchisor and operator of more than 6,700 restaurants, cafes, ice cream shoppes, and bakeries in all 50 states and over 60 countries and territories.My current responsibilities include- Product Design strategy across a product suite of 8 different brands unified by an underlying unique platform- Prioritizing Design tasks, defining Design roadmaps, collaborating with Product, Development, Brand, Marketing, Customer Experience, and Legal teams, across a plethora of initiatives- Running ideation/incubation Workshops for new features, feature refinement, innovation concepts (this includes strategizing sessions, outlining outcomes, activities definition, documentation and synthesis, pre-research and benchmarking)- Establishing a Lean UX Design Process, including user research (competitive analysis, customer satisfaction assessment), ideation workshops, user testing & validation, production of artifacts such as sketches, wireframes, service blueprints, user journeys, and prototypes (leveraging AI to be a catalyst for these artifacts)- Procurement of various tools for productivity enhancement for the Design group, across Research and Design Operations (including Design Systems)- Refining processes for successful integration with development teams (both internal and contractors)- Managing a team of 2 Designers across all Product Design initiatives- Documenting and refining a White Label based Design System, across mobile responsive products and native driven applications (leveraging tokens)- Supporting expansion of product/digital experiences to in Restaurant/Store locations.
EDUCATION
FLAG
Certificate, Javascript
Ar.Co
Professional Certification, Photography
Creative Station
Certificate, Apple Final Cut
FLAG
Certificate, Dreamweaver PHP I
University of Évora
Bachelor's Degree, Business Administration and Management, General
Creative Station
Certificate, Adobe InDesign
FLAG
Certificate, Advanced Director
Creative Station
Certificate, Apple Motion
Fundação Oliveira Martins
Post Degree, Multimedia Design/Electronic Arts
Aula do Risco
Professional Certification, Web Design
Sistema Nacional de Certificacao Profissional
Vocational Aptitude Certificate, Education
Microcamp International
Certificated, Windows Integrated Environment
SKILLS
ABOUT PEDRO CANHENHA
I’m a Product Design Professional, with a background in Education, Business Administration and Human Computer Interaction. My professional experience has included a variety of stints with different industries, namely Education, Interactive and Advertising Agencies, E-Commerce, Fitness and Wellness, Legal Services, Telecommunications, Financial Services, SaaS, Real Estate, Travel, Supply Chain, Inventory Management & Transportation Systems, Rewards Platforms, Food Services, and Healthcare.As part of my professional journey, I\'ve also had the opportunity to craft Interaction Design Syllabus across Schools and Training Institutes, lead Pilot Applications in Innovation Labs and Implemented Design Thinking processes across Organizations of different Design maturity levels.My career path has also led me to collaborate with diverse teams, establish Omnichannel experiences, with underlying initiatives of building robust and scalable Design Systems (contemplating aspects such as Accessibility/Compliance and Localization), establish and scale Design Teams, and coach Product Designers in their professional journeys. I have also ventured into extensively writing on topics such as Design, Innovation, and process improvement.I consider myself a hard-working person and hands-on professional who aims to create products of impeccable design & functionality combined with pristine execution. I firmly believe in teamwork, thorough research processes, usability testing practices and achieving the best results through iteration and collaborative ideation.Specialties include- User Experience (UX) Strategy and Design- Usability Testing- User Research- Content & UX Writing- Interaction Design- Creative Direction- Visual Design- Identity & Brand Design- User Centered Design Methodologies- Low and High Fidelity Prototyping- Persona/Character Development and Journey Mapping- Information Architecture- Content Strategy and Creation- Agile/Scrum Process- Wireframing & Sketching- Workshop Planning, Facilitating, Presenting & Documenting- Print & Motion Design- Responsive & Mobile Design- Design Patterns & Systems- Native Application Design- Natural Language Processing- Accessible and Inclusive Design- Team Leadership and Management- Design Education- Product Design Function Establishment- Enterprise Software- Machine Learning- Service Design- Augmented Reality Apps- SaaS Product Experiences- AI (Artificial Intelligence)- Low Code/No Code Platforms
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