Pedro Acioli
Director of Content Strategy || Creative Director || Adventure Seeker
- Role
- Director of Content Design at Equifax
- Location
- Smyrna, GA, US
- LinkedIn followers
- 500 followers
About Pedro Acioli
Guiding creative campaigns for over 17 years, Pedro brings a holistic approach to…
Experience
Director of Content Design
Jan 2021 — Present · Atlanta, GA, US
Owns development of compelling and complex marketing communications by creatively designing and writing to effectively represent Equifax brand, products, and services to customers, markets and other internal groups, advising on content design strategy as well as guiding creative direction and maintenance of creative content to achieve our business goals. • Conceptualize, produce, and guide execution to leverage higher conversions rates in social media and drive engagement, and analyze current trends to leverage new methods of distribution of key information via narrative, aesthetics, and highlighting senior leadership team.• Oversee all marketing content as a creative subject matter expert for Equifax stakeholders across the business(i.e, website, blog, RFPs, client presentations, infographics, videos, podcasts, newsletter, and campaigns) and initiatives for assigned areas to ensure an influential and positive brand experience.• Lead all high-profile video projects within the enterprise including but not limited to company acquisitions, special ESG (Environmental, Social and Governance) projects, original content in the Product & Tech space, and high visibility announcements on social media.• Created a new cyber security campaign that generated over 10K responses (org of 15K) while creating a monthly traffic increase of over 450%. • Developed a creative system and trained team to crank out weekly internal video news of top stories within the company in a quick and efficient manner that has generated over 115K views in organic views for the past 2 years. • Creative Directed a youtube series that supports financial inclusion by providing organic and conversational answers to commonly asked questions from our consumers. Seven videos have been published, garnering over total views and 9,600 hours watched from October to December 2023 and some have become the top performing videos in the company, breaking records with the most organic views.
Education
The Creative Circus
Copywriting, Copywriting
2012 — 2012
Georgia State University
Bachelor of Arts (B.A.), Cinematography and Film/Video Production
2007 — 2009
Georgia State University Perimeter College
Associate's degree, Communication and Media Studies
2003 — 2006
Skills
- Commercials
- Screenwriting
- Editing
- Video
- Commercial Directing
- Camera
- Video Editing
- Directing Talent
- Final Cut Pro
- Production
- Integrated Marketing
- Voice Over
- Media Production
- Art Direction
- Creative Briefs
- Television
- Creative Media Solutions
- Creative Direction
- Television Production
- Television Directing
- Creative Campaign Development
- Creative Non-Fiction
- Creative Solutions
- Creative Writing
- Short Films
- Marketing Strategy
- Avid Media Composer
- Post Production
- Image Editing
- Final Draft
- Photoshop Elements
- Film
- Video Production
- Film Production
- Promos
- On-Air
- Copywriting
- Broadcast Television
- After Effects
- Motion Graphics
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