Pedro Cabral

About Pedro Cabral

I am a Marketing and Business Strategy executive with over 13 years of proven experience at creating new teams, scaling business operations and implementing business strategies. I have experience with business operations on a global scale, but with constant attention to regional realities. Currently, I am the Business Operations & Strategy Director for Liferay, Inc, based out of our headquarters in Los Angeles. I am responsible for program goal achievement by planning, developing and executing end-to-end project management disciplines, while also being creative, deploying business operations programs, monitoring performance and helping the organization to adapt to new contexts.My previous role at Liferay was the Global Head of Business for Liferay Cloud, Inc, in which I have lead the global launch, growth and implementation of our first cloud Digital Experience Platform. This has entailed rolling out our Go-to-Market strategy, Product Marketing practice, Business tooling, Internal Communications program and other tenets. Having started the first Cloud Business team at Liferay was one of the most challenging and rewarding projects I have had in my career, and I’m deeply proud to see how far we went as a company and as a team. We now have hundreds of customers around the globe, a potent offering and a robust cloud program.About 10 years ago, I have lead the establishment of our Field, Customer, Demand Generation and Content Marketing operations for Liferay Latin America. I have developed an innovative Agile Marketing practice that took off and was responsible for bridging the gap between the Sales and Marketing.I have started my professional career at the American Chamber of Commerce Brazil, where I worked at the International Affairs department, interacting with companies who wanted to open operations overseas or foreign investors who wanted to learn more about the Brazilian and Latin American business landscapes. My former manager used to say that working at Amcham was a “MBA in practice outside of the classroom”, which was true. I graduated in Political Science, International Relations with a MBA in Marketing. All in all, I’m not just business, but I love to hear people, tell stories and help to influence positively the world (at least the worlds around me to start). Either with a new strategy, a clear communication or over a chat with coffee and a deep dive in the latest movie release (yes, I am passionate about cinema).

Experience

1. Director, Business Operations & Strategy

   Liferay

   Oct 2022 — Present · Los Angeles, CA, US

   In my current role, I lead the Business Operations & Strategy group, which is a growth-driven, project management-led squad to support key Strategic Initiatives and to help address business opportunities across the company, contributing to our long-term corporate strategic plan. Besides driving Strategic Initiatives alongside Liferay Leadership, my team and I promote cross-functional cooperation with Go-to-Market, Customer Experience, Company Operations and Product Delivery leadership and their respective teams, in order to achieve and monitor the defined OKRs.* Manage end-to-end project execution of Liferay’s global Strategic Initiatives. From scoping and gathering requirements to deployment of the strategies alongside every single company Business Unit;* Manage a team of Business Operations & Strategy Managers who are responsible project managing company programs and Strategic Initiatives;* Enhance disciplines of pricing strategy, go-to-market plan, company operations, business strategy, customer intelligence, project management for the organization;* Design the strategy and standard for Company OKRs, across every single Business Unit;* Update, monitor and present status of Liferay Major KPIs;* Manage critical path, dependencies, contingency and overall team performance;* Report, manage and drive project status to the project sponsors and stakeholders.

Education

• ESPM Escola Superior de Propaganda e Marketing

  Digital Marketing Strategies, Digital Marketing

  2015 — 2015

• UniFBV Wyden

  Master of Business Administration (MBA), Marketing

  2015 — 2016

• DILIT International House

  Italian Proficiency, Italian Language and Literature

  2011 — 2011

• Universidade Federal de Pernambuco

  Political Science and International Relations, Political Science and International Relations

  2010 — 2013

• USP - Universidade de São Paulo

  International Negotiations, International Negotiation

  2012 — 2012

Skills

• Event Management
• Marketing Digital
• Building Relationships
• Public Relations
• Social Media
• Marketing
• English
• Planejamento Estratégico
• Relações Internacionais
• Estratégias De Marketing
• Percepção De Marca
• Brand Awareness
• International Trade
• Inglês
• Relações Públicas
• Strategic Planning
• Government
• Comunicações De Marketing
• Digital Marketing
• Marketing Automation
• Pesquisas De Mercado
• International Relations
• Mídias Sociais
• Comércio Internacional
• Estratégia Empresarial
• Strategy
• Estratégia
• International Sales
• Marketing Communications
• Political Science
• Market Research
• International Marketing
• Marketing Strategy
• Gestão De Eventos
• Business Relationship Management