Peder Apelgren
Head of Ecommerce @C&A
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WORK HISTORY
Head of Ecommerce @C&A
Leading C&A Europe’s e-commerce business with full P&L responsibility — driving profitability, digital growth/sales, elevating customer experience, and steering high impact omnichannel transformation across markets. My work centers on strengthening the omnichannel capabilities, customer experience, accelerating digital development, and ensuring that C&A’s online business is profitable and set up to scale with speed and impact.
EDUCATION
KTH Royal Institute of Technology
Master of Science (M.Sc.), Condensed Matter and Materials Physics
University of Warwick
Msc, Physics
SKILLS
ABOUT PEDER APELGREN
Experienced e-commerce and digital leader with a strong track record of driving digital transformation, and scalable profitable e-commerce growth across Europe. As Head of E Commerce at C&A, I lead large cross functional teams and own the full online sales and P&L, steering end-end-end strategy across merchandising, digital product, performance marketing, operations, and omnichannel initiatives.I focus on clarity, disciplined execution, and building high performing teams that move fast and deliver measurable results. Known for clarity, speed, and collaborative leadership, I work closely with stakeholders to deliver sustainable results in a highly competitive fashion landscape.Driven by impact, I excel in environments where scale, speed, and change intersect, and where modernising ways of working is critical to future growth.
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