Pedro Medeiros
Senior Product Manager @Wooga
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WORK HISTORY
Senior Product Manager @Wooga
Berlin, DE
Owning JJ\'s Memoirs strategy (our beautiful take on sticker albums) while supporting monetization here, there, and everywhere.Main AchievementsExpressive album-over-album revenue growth, reaching an all-time high ARPU. This was composed of- Feature deliveries, focused on enhancing the experience and creating incremental spending depth- A deep album balance transition, with experiment designs carefully drawn to ensure we moved safely into a more profitable layout- Substantial improvements to album segmentation and progression control.
EDUCATION
Federal University of Rio de Janeiro
Bachelor's degree, Communication - TV & Radio
ABOUT PEDRO MEDEIROS
Howdy!I\'m Pedro, and I\'ve lived many lives. Feature development, LiveOps, ad-focused games, IAP-based games, and many other things were touched by me in these 6 years of gaming industry. More than owning a specific skillset, I see myself as an adaptable experience crafter, and the exposure to different aspects of game development gives me confidence to draw good solutions that can be delivered in an optimal time span. Whether it\'s a new feature built from scratch or a config twist to get the most out of our systems, I ensure we don\'t create things just because they look good or we have to, but due to a solid business case backed by meaningful data and focused on the outcome.Wanna talk about movies, games, or how Disco Elysium is the greatest writing in the history of games? Hit me up!
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