Phil Dlatt

About Phil Dlatt

Strategic marketing executive with 20+ years of experience transforming complex technologies into compelling marketing campaigns that deliver measurable ROI. Proven success in driving digital transformation, brand strategy, and go-to-market execution for global organizations in manufacturing, smart infrastructure, SaaS, and industrial sectors.Known for leading high-impact marketing initiatives—including a 9200% ROI campaign and multiple record-setting product launches—by aligning cross-functional teams and data-driven strategies with business growth goals.Specialties: B2B Marketing | Digital Strategy | Product Marketing | Thought Leadership | Demand Generation | Customer Journey | ABM | GTM Strategy | Industrial Automation | Smart Manufacturing | Brand Positioning | ROI ForecastingLet’s connect if you’re looking to spark growth through strategic, customer-centric marketing.Specialties: Strategic Marketing, Market Positioning, Content Creation, Thought Leadership, Use Case Development, Digital Marketing, Lead Generation, Strategic Market Planning and Segmentation, Event Marketing, Media & Public Relations, Direct Response Marketing, Social and Grassroots Marketing, Product Launches, Budgeting, ROI Forecasting, Marketing Communications, Integrated Sales Techniques, Nurture Campaigns Industry experience includes: Manufacturing, food service, Internet of Things (IOT), Smart / Intelligent Buildings, integrated building management systems (IBMS), building automation, lighting controls, security and access controls, fire products, MRO, software, healthcare, athletics, and not-for-profit organizations.Horizontal Market Experience Includes: General, Mechanical and Electrical Contractors, Architects, IT Executives, and Consulting Specifying Engineers Vertical Market Experience Includes: Manufacturing, Food Service, Healthcare, Life Science, Commercial Office, Mixed-use Developments, K-12 and Higher Education and Data Centers

Experience

1. Sr Marketing Manager

   Panasonic Connect North America

   May 2021 — Present · Chicago, IL, US

   Lead strategic marketing for Smart Manufacturing Hardware and Software products, Welding Equipment and Manufacturing Execution Systems (MES) • Delivered a 9200% ROI on integrated campaigns, including thought leadership, trade shows, digital media and social • Developed first 360° digital application in company history, helping drive record sales from 2021–2023 • Lead product launches, agency partnerships, and cross-functional initiatives as part of the business unit leadership team

Education

• Northwestern University - Kellogg School of Management

  Business Marketing Strategy

  2010 — 2010

• Roosevelt University

  MS, Integrated Marketing Communications

  2002 — 2005

• Gies College of Business - University of Illinois Urbana-Champaign

  BS, Business Administration / Marketing

  1990 — 1994

Skills

• Market Planning
• Forecasting
• Event Planning
• Multi-Channel Marketing
• Program Management
• Strategy
• Product Development
• B2b Marketing
• Brand Management
• Cross-Functional Team Leadership
• Product Marketing
• Marketing Strategy
• Competitive Analysis
• Social Media Marketing
• Budgets
• Sales
• Web Marketing
• Press Releases
• Business Development
• Project Management
• Product Launch
• Segmentation
• Market Research
• Strategic Planning
• Event Management
• Nonprofits
• Product Management
• Social Media
• Strategic Partnerships
• Sales Management
• New Business Development
• Integrated Marketing
• Marketing Communications
• B2b
• Direct Marketing
• Marketing
• Negotiation
• Marketing Management
• Email Marketing
• Public Relations