Paul Demara
Director of Marketing Communications & Research @Schlosser & Associates Mechanical Contractors
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WORK HISTORY
Director of Marketing Communications & Research @Schlosser & Associates Mechanical Contractors
Newark, DE, US
Reports to ownership of multimillion-dollar organization. Responsible for all external and internal communications. Primary interface with a wide variety of professional business partner organizations. Member of company safety committee responsible for messaging. Manage employee education programs focusing on OSHA compliance, safe driving, CPR, and anti-harassment training. Directed initiatives and crafted submittals resulting in high-profile, third-party brand recognition honors, including a Delaware Family-Owned Business Legacy Award (2019) and a Delaware State Chamber of Commerce Superstars in Business Award (2022).Developed SWOT Analysis and subsequent integrated marketing communications plan/budget contributing to double digit percentage revenue increases.Created formalized \"Schlosser Way\" branding model and \"Customer First\" Employee Recognition Program resulting in more than 100 awards to date.Work closely with sales personnel to develop “thought leadership” presentations to chambers of commerce.Develop monthly internal newsletter focusing on safety, customer care, family business and industry trends.Selected and engaged with consultant to produce updated Employee Handbook.
EDUCATION
Temple University
B.A., Sociology
SKILLS
ABOUT PAUL DEMARA
Senior-Level Marketing Communications Leader with a proven track record of accomplishment building and leading corporate teams, managing agency relationships, and providing consulting expertise in multiple industries and B2B and B2C environments. My value proposition includes professional association, organizational, and industry leadership positions, extensive lean training, and a project management certification. A background creating internal and external messaging has fortified my view that an organization must be superior in one area in order to be superior in the other. With a pedigree that includes multiple created positions, I have effectively championed change management from cultural and process standpoints. I have an unwavering belief that world-class marketing communications can significantly impact organizational vision. Above all, I believe in the power of building outstanding relationships. Every internal and external stakeholder contact point then becomes a tremendous opportunity to further value proposition, brand dominance, and ROI objectives. Areas of Expertise- Relationship Building- Change Management- Strategic Planning and Tactical Execution- Marketing Communications Plans- Brand Evolution and Messaging- Value Propositions- Cross Functional Team Leadership- Advertising Agency Relationship Management- Media Planning - Budget Development- Team Building- Social Media- Project Management- Internal Communications- Marketing Research- SWOT Analysis- Lead Generation- Public Relations
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