Deepak Prathap

About Deepak Prathap

I am a business growth and transformation enabler.My expertise lies in sales & distribution, conceptualization and execution of business growthstrategies and leveraging technology for organizational growth. Having worked my way up the ranksin sales & distribution, I’m elevated to drive strategies and streamline operations. My driving belief it that the way for teams and organizations to achieve their goals and grow is tosolve their problems at the root and build something new from time to time. I believe in constantly innovating & keep progressing. Collaboration, a winning mindset, a mentoring approach, curiosity and attention to detail are mychief traits, while fairness, trust and respect for people are some of my core values. In age of impulse and impatience, I believe having calm n kindness approach towards the team solves most of the issues. I am excited and passionate about my work especially when it’s a challenging situation, turnaround requirement or a complex business problems n responsibility lies on my shoulder. Category expertise 1. Food & Bevarages - Unilever foods, Parle agro, Dabur and ITC foods 2. Home and Personal care - LOreal and Dabur 3. Premium Beauty skincare and cosmetics - Loreal and ITC 4. Staples and ready to eat/ cook - ITC, Unilever and dabur 5. Cigarettes and Tobacco - ITC 6. Dairy - Parle agro Sales growth strategy for categories/ brands > Food and bevarages category : Sunfeast biscuits, Yippee noodles, Ashirvaad, KNORR, Kissan, frooti, Appy Fizz, real juices, dabur hommade > Home and personal care - sanifresh, odonil, dabur red toothpaste, Meswak toothpaste, garnier color naturals, garnier light, garnier men, Loreal paris shampoo and hair colors - excellence, Casting creme, ITC Fiama and Vivel 3. Premium beauty and cosmetics - Loreal paris skincare, Maybelline and Essenza Di wills4. staples - Ashirvaad atta and Spices, Annapurna Atta, salt and Captain cook, kitchens of india n ashirvaad ready to eat mixes, 5. Cigarettes - Gold Flake, Classic, Wills, Scissors, Bristol, Berkley and many more 6. Dairy - smoodh Flavour milk, lassi, chaas. healthcare and OTC - dabur honey, chyawanprash, hajmola, Honitus, Pudinhara

Experience

1. Head of Gtm Sales Development

   Parle Agro Pvt Ltd

   Mar 2025 — Present · Mumbai, IN

   Strategy | Growth | Operations. The role reports into VP Sales and works closely with all regions and Channel heads and cross function teams for strategy, growth and operations and special projects in Reach, efficiency and quality of executions. Spearheading the Go-To-Market strategy / Sales Development initiatives for iconic brands like Frooti, Appy Fizz, and Smoodh across multiple channels- Develop sales and distribution strategy to increase category penetration for FFSD, carbonated drink and Dairy categories. • Enhanced manpower productivity by managing over last-mile personnel, resulting in optimized route coverage and reduced attrition. • Developed and implemented sales productivity measures, achieving significant growth in LFL and new town expansions- managing strategy to increase coverage, execution, channel representation and business extraction in Retail, Modern trade, Horeca, Institutions and travel channel- Digitisation of all sales process, increase usage of SFA, Dms and modern trade instore management process.

Education

• Sri Kumarans Childrens Home - Bangalore

  10+2

• Indian Institute of Management Bangalore

  General Management Program - Batch 25, Business Administration and Management, General

  2012 — 2013

• Sri Bhagawan Mahaveer Jain College ( Bangalore )

  Business Management Degree, Marketing,

• XLRI Jamshedpur

  MDP - Strategy & Leadership

Skills

• Product Launch
• Segmentation
• Pricing
• Key Account Development
• Brand Management
• Marketing Strategy
• Marketing
• Distributed Team Management
• Team Management
• Market Planning
• Trade Marketing
• Consumer Products
• Customer Insight
• Management
• Strategic Planning
• Strategy
• Leadership
• Forecasting
• Competitive Analysis
• Sales & Marketing Functions
• Shopper Research
• Business Planning
• Product Development
• Multi-Channel Retail
• Market Research
• Merchandising
• Retail
• Sales & Marketing Leadership
• Sales Management
• Retail Marketing
• Shopper Marketing
• Sales Operations
• Retail Branding
• Fmcg
• Category Development
• Marketing Management
• Market Analysis
• Channel Sales
• Key Account Management