Paolo de Chavez
Marketing & Partner @Spot On Billiards & Games
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WORK HISTORY
Marketing & Partner @Spot On Billiards & Games
Oakville, ON, CA
At Spot On Billiards, I lead the marketing engine behind the brand; building strategy, storytelling, and systems that turn great products and service into long-term trust, loyalty, and growth. My role spans brand direction, e-commerce strategy, content, partnerships, and customer experience making sure everything we create not only drives sales, but positions Spot On as the go-to billiards destination for players, collectors, and enthusiasts.Key achievements:• Built the Full Marketing foundation: brand voice, messaging, positioning, and digital strategy.• Shifted the brand from “retailer” to trusted authority through education-driven storytelling.• Launched High Impact YouTube, social, and content campaigns that increased awareness and engagement.• Led giveaways, collaborations, and promotions that boosted traffic, leads, and community participation.• Re-wrote and optimized product pages with SEO-focused descriptions, specs, and romance statements.• Aligned Marketing Strategy with sales priorities, inventory planning, and long-term growth goals.• Simplified the buying journey with educational content that helps customers choose confidently.• Strengthened supplier relationships through professional media, campaigns, and partnership storytelling.• Helped establish Spot On Billiards as a content-driven brand not just a shop building loyalty and community.
EDUCATION
SAE Institute
Engineer's degree, Audio Engineering
Sheridan College
Advanced Diploma, Business Administration Marketing
SKILLS
ABOUT PAOLO DE CHAVEZ
An enthusiastic and passionate professional with excellent experience in marketing management. Detailed oriented with strong creative talents, focused on increasing company revenue and knowledge by effectively motivating and creating process improvements for team members, business partners and clients. Strong ability to manage projects from conception through to successful completion. A proactive individual with a logical approach to challenges and perform effectively even within a highly pressurized working environment.Areas Of Expertise• Product Positioning and Brand Governance • Brand Building • Budget Management, Analytical and Strategic Planning• Relationship & Motivation Development• Team Leadership
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