Priyadarshi Pd Banerjee
Content leader @ WPP Media (GroupM) | Times Group | Readers Digest Asia | Wunderman Thomson
- Role
- Principal Partner - Content (Unilever South Asia) at WPP Media
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Priyadarshi Pd Banerjee
A cross-functional leader specialising in Brand Management, Business Development, Growth hacking, Content Strategy, Direct-to-Consumer Marketing, Media Partnerships, CRM & Analytics, Events & IPs, Video Production, Creative Deployment and Campaign Management.
Experience
Principal Partner - Content (Unilever South Asia)
Mar 2024 — Present · Mumbai, IN
Education
IAMAI
Certification course, Digital Marketing
2014 — 2014
Institute of Management Technology, Ghaziabad
PGDM, Marketing
St. Xavier's College, Kolkata
Bachelors in Arts (Honours), Political Science, Economics and Contemporary Literature
2001 — 2004
St. Francis College, Lucknow
ICSE, Science
1988 — 1999
Indian School of Business
MDP - Executive Education, Emerging Leaders Program
2016 — 2016
Calcutta Boys' School
ISCE, Commerce
1999 — 2001
Skills
- Digital Media
- Brand Management
- New Business Development
- Marketing Strategy
- Multi-Product
- Advertising
- Business Development
- Project Management - Process Implementation
- Online Advertising
- Project Management
- Digital Marketing
- Marketing
- Analytics
- Business Strategy
- Team Management
- E-Commerce Strategy
- Campaign Management
- Multi-Product Marketing
- Management
- Creative Strategy
- Strategy
- E-Commerce
- Competitive Analysis
- Business Planning
- Product Development
- Market Research
- Product Marketing
- Loyalty Marketing
- Direct Marketing
- Crm
- Customer Relationship Management (Crm)
- Strategic Communications
- Customer Retention
- New Media Initiatives
- Marketing Communications
- Campaign Management and Analytics
- Consumer Behaviour
- Marketing Management
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