Priyanka Dasgupta
Driving digital marketing transformation through Adobe Experience Cloud | Data driven CX | Martech Strategy & enablement
- Role
- Associate Director at Deloitte
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Priyanka Dasgupta
I specialize in driving digital transformation initiatives for organizations across…
Experience
Associate Director
Jun 2023 — Present · Bengaluru, IN
Leveraging Adobe Experience Cloud platform to help organizations in their digital transformation journeys, primarily in two ways:1. By helping build compelling cross channel/ omni channel user experiences and customer journeys using personalization at scale, analytics and 360 view of the customer, customer data platforms, content management & asset management strategy, campaign management, seamless digital channel strategies.2. By helping organizations become agile, adaptable, and scalable through digitization of offline marketing processes and modernization of legacy technology, which help them reduce technical debt, scale up quicker, as well as go to market faster.
Education
Ramaiah Institute Of Technology
BE, Instrumentation Technology
Indian School of Business
MBA, Marketing
2012 — 2013
Skills
- IT Strategy
- Management Consulting
- Management
- Account Management
- Business Analysis
- Project Management
- Team Management
- Competitive Analysis
- Business Development
- Erp
- Sdlc
- Pre-Sales
- Business Strategy
- Service Delivery Management
- Gamification
- Requirements Analysis
- Strategy
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