Paulo da Corte
Performance Marketing Manager @AUTO1 Group
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WORK HISTORY
Performance Marketing Manager @AUTO1 Group
Berlin, DE
Working with the Performance Marketing team to deliver growth at the best possible value.Achieved (YoY Q1 22 - Q1 23): a -68% reduction in Retail Marketing Cost per Car Delivered by focusing on high quality leads and continuously testing. Data points also available on Auto1 Group\'s investors relations page.Directly managed several markets (ES/PL/PT/SE/IT) with high transversal effect to every managed account on lead growth and cost per lead/cost per acquisition.Leading a learning initiative for the Marketing Teams which focuses on both technical skills (Web Scraping for Marketing, Remarketing Campaigns and Audiences, Leveraging Google Query in Google Sheets, Google Data Studio Report Building, etc) and other topics (Thinking about Growth, Collaborating with the SEO Team, Insights from Books/Talks, etc)
EDUCATION
Proinov, Lda
Specialist in Multimedia Product Development (EBQ Level 5), Web Page, Digital/Multimedia and Information Resources Design
Universidade da Madeira
Bachelor's degree, Languages and Business Studies
SKILLS
ABOUT PAULO DA CORTE
Currently Exploring: AI Agents (Codex/Opencode), Marketing APIs.Experienced in the planning and execution of BTL marketing strategy, data analysis and marketing automation. Focus on Google & Facebook Ads. Interested in diverse areas, I\'m keen to bring a multidisciplinary view into whatever I do. My formal education tackled programming, design, languages, and business. I strive to create value, optimize processes, and bring data-driven solutions. I have completed a \"Multimedia Product Specialist\" course (1500 hours) and a Bachelor\'s in \"Languages and Business Studies\"(5400 hours), among with many other smaller courses and qualifications. Also, a fan of CLI tools and philosophical razors.
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