Dianne Williams Marketing Maven

About Dianne Williams Marketing Maven

MARKETING, SALES & CLIENT RELATIONS EXPERTISE - LUXURY MARKET Accomplished, driven professional, and charismatic leader with an entrepreneurial spirit, after 25 plus years in corporate America, decided it was time to pursue my passion and launch Papillon Charter Cruises, a luxury super yacht and full ship charter cruise concierge, serving the affluent and celebrity markets. An articulate influencer with strong interpersonal skills, client relations expertise, and an unparalleled work ethic coupled with my solid and diverse experience in directing and managing the development and execution of innovative and results-driven brand marketing and sales campaigns and programs, help further equip me for a successful journey as a cruise charter concierge in the luxury market. Further, specific industry experience managing full ship charters such as the Tom Joyner Fantastic Voyage marketing sponsorship over six (6) plus years, provided invaluable hands-on charter experience. CORE COMPETENCIES Strategic Planning & Implementation • Brand Management • Client Relations/Services Creative Development • Digital Marketing • Media Buying • Media Relations • MultiCultural Marketing • Product Development • Account management • Project Management Agency Management • Event Creation & Management • Strategic Partnerships & Alliances Sales Management • Sales Analysis • Sales Forecasting • Sales Training • Budget Management

Experience

1. Independent Marketing Contractor

   Total Package Media Limited

   Aug 2022 — Present · Bradenton, FL, US

   Job description:Responsible for providing overall guidance on how to optimize marketing communications with the client’s potential customer base, B2B and B2C, for increased business growth• Propose effective and efficient marketing strategies to increase client foot print• Identify areas of improvement for greater marketing efficiency within the client organization• Submit proposals for Film competitions in the area of film production and monitor approval process through to final selection• Write and refine marketing content as needed• Plan and purchase media on client’s behalf•. Generate reports and analyze data on current marketing campaigns

Education

• Georgia State University

  Executive MBA , Business Administration and Management

• Florida State University

  Bachelor of Science (BS), Speech, Marketing

  1976 — 1978

• Sullins College

  Associate of Fine Arts, Dance