Peter Allen

About Peter Allen

I help agencies, brands and organizations turn powerful ideas into real commercial impact.I’m a branding, marketing, client leadership and business development professional with 25+ years of experience building stronger brands, bringing new products and initiatives to market, and driving growth.During my career at leading global branding firms including Landor, Sterling Brands, Turner Duckworth, and Siegel+Gale, I’ve led major client relationships and initiatives spanning brand creation, strategy and positioning, naming, messaging and voice, packaging and visual identity systems, integrated marketing campaigns, brand activations, and go-to-market execution for both consumer and B2B organizations.My experience spans a range of CPG, B2B and service categories including food and beverage, household products, health and wellness, beer, wine and spirits, retail, financial services, technology, healthcare, hospitality and nonprofit organizations.Over time, my role has increasingly focused on connecting clients, creative teams and business objectives to ensure great ideas translate into real business results.My work sits at the intersection of clients, creative and strategy teams and growth opportunities, helping agencies deliver exceptional work while strengthening relationships, expanding engagements, and identifying new opportunities for growth.Today, through Allen Brandworks, I partner with agencies, companies, emerging brands, and nonprofits that need experienced support across branding, marketing, and client leadership initiatives.I’m particularly interested in opportunities where I can contribute in Account Director, Client Services, or Business Development roles, either full-time or on a fractional, contract, or project basis.If you\'re looking for someone who can help turn powerful ideas into real commercial impact, I’d welcome the opportunity to connect.Where I typically add the most value:• Client leadership, account management and client services• Agency business development and growth initiatives• Brand creation, positioning and identity development• Messaging, storytelling and brand voice• Integrated marketing campaigns, brand launches and go-to-market initiativesSpecialties: Client Leadership, Account Management, Client Services, Business Development, Brand Development, Integrated Marketing, Go-to-Market Strategy, Brand Positioning, Messaging, Identity Development

Experience

1. Branding, Client Services & Business Development Consulting Fractional Agency & Brand Support

   Allen Brandworks

   May 2025 — Present · San Francisco, CA, US

   Big Brand Thinking. Fractional Flexibility.Allen Brandworks brings 25+ years of global branding, client leadership, business development, marketing, and communications experience directly to agencies, emerging brands, companies, and nonprofits, offering flexible consulting and hands-on support on a fractional, contract, or project basis.Much of my work involves partnering with branding and creative agencies that need experienced client leadership, business development support, or senior account coverage on a fractional or project basis.Startups & Growing Brands: Build Your Brand with Purpose & PowerI partner with startups and growing brands to clarify who they are, what they stand for, and how they connect with customers through brand positioning, messaging, naming, identity development, and marketing initiatives tailored to fit your goals, timing, and budget.Agencies: Senior Experience When You Need ItWith 25+ years of global agency experience, I step in as part of your team to help lead accounts, support new business, manage complex projects, and deliver great work, adding senior client leadership and commercial perspective when and where you need it most.Companies & Nonprofits: Big Impact. No Full-Time Hire.For organizations with lean teams that still demand high-impact results, I provide experienced branding, marketing, and communications leadership to help tackle complex challenges and bring important ideas to market.

Education

• University of Lynchburg

  B.A., Journalism

Skills

• Interaction Design
• Brand Development
• Corporate Social Responsibility
• Brand Management
• Packaging
• New Business Development
• Marketing Strategy
• Advertising
• Business Development
• Digital Marketing
• Brand Strategy
• Marketing
• Brand Consulting
• Organic and Natural Products
• Public Relations
• Consultative Selling
• Branding & Identity
• Customer Insight
• Brand Architecture
• Creative Strategy
• Strategy
• Messaging
• Leadership
• Copywriting
• Client Engagement
• Entrepreneurship
• Corporate Branding
• Product Naming
• Positioning
• Consumer Brands
• Product Development
• Brand Implementation
• Social Enterprise
• Branding
• Brand Innovation
• Brand Positioning
• Corporate Communications
• Social Media
• Strategic Partnerships
• Strategic Communications