Peggy B.
Director Level | Marketing Strategy & Planning | Digital & Traditional | Growth/Acquisition, GTM | Writer
- Role
- Marketing Director at Byte
- Location
- Fairfax, VA, US
- LinkedIn followers
- 500 followers
About Peggy B.
Senior-level marketer and experienced business leader with demonstrated success developing and executing (both oversight and hands-on) marketing strategy and plans for category-leading businesses and best-in-class brands. Broad depth and breadth of experience: In-house / Corporate, consulting, contract, freelance. Skilled in gathering, assimilating and applying data, analytics, statistics, and consumer/ customer insights to develop segmentation, personas, messaging and media strategies for national, regional, and targeted growth initiatives. Adept in leveraging and applying key customer and competitive insights, innovative thinking and experience to guide development of attention-getting creative and communications. Experience executing full-funnel, end-to-end integrated marketing strategies and tactics that deliver results in awareness, engagement, and conversions. CATEGORY KNOWLEDGE & EXPERTISE: Health Insurance (including medical, dental, Medicare Supplement and other supplemental insurance products and plans) Financial Services, Real Estate, Healthcare SaaS, Wireless / Telecom, Cable, Streaming Entertainment DIRECTOR OF MARKETING | MARKETING DIRECTOR | INTERNAL AND EXTERNAL COMMUNICATIONS | TEAM LEADER | AGENCY MANAGEMENT | BUDGET ALLOCATION, MANAGEMENT AND OVERSIGHT | CLIENT RELATIONSHIP MANAGEMENT | B2C | B2B2C | B2B | BRAND | ACQUISITION | LOYALTY AND RETENTION | FULL FUNNEL MARKETING MANAGEMENT & OPTIMIZATION | INTEGRATED MARKETING MANAGEMENT | BRAND PARTNERSHIPS AND BRAND PLACEMENTS | CREATIVE MANAGEMENT * DIGITAL MARKETING AND SOCIAL MEDIA: PAID SEARCH - SEO - CRO - BLOGS - CONTENT - MICRO-SITES AND LEAD GENERATION PAGES - DISPLAY ADVERTISING - FACEBOOK - INSTAGRAM - LINKEDIN - YOUTUBE - TWITTER - MOBILE APPS * EMAIL MARKETING * TRADITIONAL CREATIVE AND MEDIA: TV, RADIO, OUT-OF-HOME, PRINT, RETAIL POINT-OF-SALE * DIRECT MARKETING: TEST DESIGN, A/B TESTING * EVENTS - CONSUMER AND TRADE * KPI RESPONSIBILITY | ROÍ OPTIMIZATION WRITER:* ADVERTISING CREATIVE - DIGITAL MEDIA, EMAIL, DIRECT MARKETING.* BUSINESS STRATEGY DOCUMENTS AND BRIEFS - e.g: RESEARCH BRIEFS, CREATIVE BRIEFS, GTM AND PRODUCT LAUNCH * BUSINESS COMMUNICATIONS - EXTERNAL AND INTERNAL AUDIENCES, PRESS RELEASES, TALKING POINTS, INTRANET COPY, SPEECHES, PITCH MATERIALS, TRAINING PRESENTATION COPY, TELEMARKETING SCRIPTS
Experience
Marketing Director
Jan 2023 — Present · Washington, DC, US
Education
Missouri Southern State University
Bachelor’s Degree
University of Kansas
Master of Science in Journalism
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.