Philip B.

Experience

1. Principal User Experience (Ux) Researcher, Amazon Groceries

   Whole Foods Market

   Jan 2023 — Present

   Conducting research activities that inform our understanding of the end-to-end shopping experience, and identifying key opportunity areas, for Amazon Fresh and Whole Foods Market. • Investigated customer expectations, motivations, and feature prioritizations for a new Pickup and Delivery experience for Whole Foods Market on Amazon.com by surveying over 200 Whole Foods Market (WFM) and non-WFM shoppers recruiting from dscout and icanmakeitbetter. • Streamlined the in-store self-checkout experience through multiple rounds of usability testing the proposed redesign compared to the current design resulting in the reduction of the average time spent in the self-checkout process and launching the new designs to over 300 stores nationwide by 2024. • Demonstrated entrepreneurial and innovative spirit by creating a research operations process from the ground up focusing on self-service research that served 30+ UX designers as a guide for creating and running effective research for non-researchers including usability testing templates, screeners, recruiting tools, analysis/synthesis templates, and reporting templates.

Skills

• Aurasma (Ar Prototyping)
• Swot Analysis
• A-Frame
• Research
• Market Research
• Webvr
• Indesign
• Microsoft Office
• Java
• Html
• Customer Service
• Justinmind
• Paper Prototyping
• Microsoft Excel
• Game Design
• Unity
• 4p's
• Photoshop
• Gamemaker Studio
• Hard Drives
• Invision
• Design Strategy
• Computer Repair
• Css
• C#
• Adobe Illustrator
• Blockchain
• Wikitude (Ar Prototyping)
• Public Speaking
• Adobe Photoshop
• Illustrator
• Leadership
• Real Estate (Licensed)
• Sketching
• Windows Movie Maker