Patricia Babuka
Chief Creative Director and Principal, Point b
- Role
- Principal and Creative Director at Point B Agency
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Patricia Babuka
A creatively-driven, strategically-led agency principal with expertise in brand, digital,…
Experience
Principal and Creative Director
Jan 1993 — Present · US
A creatively-driven, strategically-led agency principal with expertise in brand, digital, multimedia and design. Patricia and her team at Point b empower healthcare and technology organizations to reach important business destinations. As principal and creative director, what excites me is helping organizations create vibrant relationships with their customers. Powering our abilities — in market development, new product commercialization, planning, sales support, and communicating value — is an extensive knowledge of the domestic and international healthcare and technology industries; with specific expertise in the disruptive medical device technology. Point b excels in dynamic, demanding environments.email: b•••••@pointbagency.comwebsite: pointbagency.comABOUT PATRICIA • A strategic and creative leader with strong industry understanding and energetic, progressive thinker with foresight.• A unique perspective of the challenges customers face and that experience translates into a focus on what is important, practical and results oriented.• Ability to synthesize complex information and connect with people at all levels internal and external up to chairperson / C-suite executives to help them achieve the results they desire.• Customer orientated, driven desire to achieve successful outcomes.CLIENTSOur work spans from U.S. to Global in healthcare, technology, financial and manufacturing. EXPERT INMarket development, new product commercialization, planning, sales support, and communicating value.CAPABILITIESBrand, digital, multimedia and design WHY I LOVE WHAT I DO? I love helping good companies grow. I love helping my clients achieve success in their careers. I love working alongside talented, engaged, positive people. I love learning new things and figuring out how your business works. I love work that demands creativity. I love work that asks me to build a great case for my clients. I love work that actually helps people.
Skills
- Corporate Communications
- Public Speaking
- Strategy
- Brand Development
- Marketing Communications
- Online Advertising
- Advertising
- Public Relations
- Social Media Marketing
- Product Development
- Competitive Analysis
- Creative Direction
- Copywriting
- Leadership
- Social Media
- Lead Generation
- Strategic Planning
- Integrated Marketing
- Marketing
- Digital Strategy
- Marketing Strategy
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