Andrés Paz Micheo
Creative Direction, Culture and Brand Marketing | Superfan Engagement | Sports and Music Partnership
- Role
- Senior Director, Global Football and Kids Brand Communications at 耐克
- Location
- Beaverton, OR, US
- LinkedIn followers
- 500 followers
About Andrés Paz Micheo
I orchestrate how brands show up at culturally relevant moments across entertainment and sports—turning cultural capital into business results.Collaborating with tastemakers and visionaries across media, fashion, and art to make brands feel inevitable.My work is built to move people—which is why it earned 2x 2025 Clio Music Awards for mobilizing superfans and redefining brand engagement.
Experience
Senior Director, Global Football and Kids Brand Communications
Nov 2025 — Present · Beaverton, OR, US
Education
The University of Manchester
MSc, Corporate Communication and Reputation Management
2009 — 2010
University of Central Florida
Postgraduate Degree, Event and Hospitality Management
2007 — 2008
Tecnológico de Monterrey
BA, Communication Sciences, Organisational communication and audiovisual production
2002 — 2007
Skills
- Brand Management
- Publicidad En Internet
- Marketing Strategy
- Social Media
- Sports Marketing
- Entertainment
- Redes Sociales
- Artist Relations
- Mercadotecnia En Medios Sociales
- Social Networking
- Agency Relationship Management
- Estrategia Empresarial
- Estrategia De Mercadotecnia
- Market Research
- Strategic Planning
- Marketing Communications
- Marketing
- Advertising
- Microsoft Office
- Strategy
- Planificación Estratégica
- Event Management
- Marketing Digital
- Creative Agency
- Digital Marketing
- Experiential Events
- Corporate Communications
- Mercadotecnia
- Estrategia
- Public Relations
- Gestión De Eventos
- Business Strategy
- Investigación De Mercados
- Management
- Social Media Marketing
- Fashion Marketing
- Gestión De Marca
- Leadership
- Presentation Skills
- Online Advertising
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