Lorena Paz Avila
Strategy & Innovation Director at Jiffy Lube International | B2C Commercial Leader | CX & Operational Excellence | Automotive Industry |
- Role
- Jiffy Lube - Director of Business Strategy & Innovation at Shell
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Lorena Paz Avila
Highly accomplished marketing professional with extensive record of success leading B2C and B2B marketing initiatives. Skilled in brand management, marketing strategies, and sales & commercialization execution, among others. People oriented leader, who drives business results through strategic thinking, team leadership, and flawless execution.
Experience
Jiffy Lube - Director of Business Strategy & Innovation
Feb 2024 — Present · Houston, TX, US
Education
Michigan State University - Eli Broad College of Business
Master of Business Administration (M.B.A.), Marketing & Finance
Universidad del Zulia
Bachelor of Science (BS), Industrial Engineering
Skills
- Product Development
- People Management
- Hispanic Marketing
- Consumer Insight
- Advertising
- Integrated Marketing
- Multicultural Marketing
- Segmentation
- Strategy
- Messaging
- Market Research
- Customer Insight
- Competitive Analysis
- Performance Management
- Brand Architecture
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Strategic Leadership
- Business Strategy
- Positioning
- Marketing
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