Payyal Daasgupta
Public Relations Strategist | 10+ Years of Crafting Compelling Brand Narratives
- Role
- Director of Communications at BrandStory Digital
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Payyal Daasgupta
A seasoned communications consultant with nearly 12 years of experience leading impactful media and public relations initiatives, particularly within the technology and startup landscape. With a strong foundation in Mass Communication/Media Studies (Master’s Degree), I bring a deep understanding of the evolving media ecosystem and the strategic foresight required to drive narratives that resonate across audiences.My career has been defined by building and executing high-impact media strategies, managing brand positioning, and fostering strong media relations across national and regional platforms. I have worked extensively with tech startups across various sectors, helping them craft compelling stories, amplify visibility, and navigate complex communication challenges in a dynamic digital landscape.Skilled in News Writing, Strategic Planning, Marketing Strategy, and Journalism, I blend creativity with analytical thinking to shape narratives that support organizational goals. I am passionate about driving thought leadership, enhancing industry visibility, and supporting India\'s innovation ecosystem through strategic communication.
Experience
Director of Communications
Dec 2024 — Present · Bengaluru, IN
Education
Burnpur Riverside
High School, 2004
1991 — 2006
Ranchi University, Ranchi
Master’s Degree, Mass Communication/Media Studies
2010 — 2012
Raniganj Institute of Information Technology
Bachelor’s Degree, Business Administration and Management, General
2006 — 2009
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