Payton Midkiff
Director of Property Marketing @Hillpointe
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WORK HISTORY
Director of Property Marketing @Hillpointe
Winter Park, FL, US
As the Director of Property Marketing at Hillpointe, I lead the strategy, execution, and optimization of all marketing initiatives across our portfolio. My role centers on elevating property performance, strengthening brand presence, and driving consistent, measurable results that support occupancy, retention, and revenue goals.What I Do • Develop and oversee full-funnel marketing strategies for new developments, stabilized assets, and lease-ups across multiple markets. • Guide brand identity, creative direction, and messaging to ensure alignment with Hillpointe’s standards of design, innovation, and resident experience. • Analyze market trends, competitive performance, and lease-up velocity to inform decision-making and pivot strategies quickly where needed. • Lead and mentor property marketing managers, empowering them to execute effective on-site marketing, digital initiatives, and community-level engagement. • Partner cross-functionally with Operations, Development, and Revenue Management to create cohesive go-to-market plans and support property performance. • Oversee digital marketing efforts including paid media, SEO, listings optimization, review management, and social strategy. • Manage relationships with agencies, vendors, and technology partners to ensure quality execution and strong ROI. • Implement scalable systems, processes, and reporting tools to standardize marketing excellence portfolio-wide. • Support reputation management, brand storytelling, and visual consistency across all resident touchpoints. • Monitor KPIs—including occupancy trends, lead conversion, cost-per-lease, and digital performance—to assess effectiveness and drive continuous improvement.
EDUCATION
Florida Atlantic University - College of Business
Bachelor's degree, Business Administration and Management, General
ABOUT PAYTON MIDKIFF
Marketing Manager | Multifamily Real Estate Hi there! I’m Payton, a marketing professional with a passion for building meaningful brands and creating thoughtful strategies that turn apartments into communities.With nearly a decade in multifamily marketing, I’ve had the opportunity to lead initiatives across every stage of a property’s life cycle, from pre-leasing and new development launches to rebranding and stabilized performance. I’ve worked with national portfolios spanning thousands of units across the Southeast, leading campaigns that drive occupancy, enhance reputation, and deliver measurable ROI.In my current role as Marketing Manager at The Bainbridge Companies, I oversee the full marketing launch process for new communities across Florida, Texas, North Carolina, Virginia, and Maryland. That includes everything from branding and collateral creation to digital advertising, software integrations, and on-site rollout strategies. I love connecting creative vision with data-driven insights and seeing that work come to life in beautiful, thriving communities.I’m most energized by collaboration. Partnering with development, construction, and operations teams to bring each project’s story to life and helping onsite teams feel confident in the tools and strategies we put in place.Outside of work, I’m a big believer in lifelong learning, good coffee, and finding joy in the small details that make a big impact.If you’re passionate about real estate marketing, brand storytelling, or just love talking about the art of creating communities, let’s connect!
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