Payton F.
UX Content Designer @ Lowe’s | Volunteer at Final Victory Animal Rescue
- Role
- Associate Content Designer at Lowe's Companies, Inc.
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Payton F.
Having always been a creative at heart, I\'m working as a UX Content Designer, after graduating from Lowe\'s Launchpad program. With a world-class education from University of South Carolina Honors College and the Darla Moore School of Business and a degree in International Business, Marketing, and Spanish, I am thrilled to put my skills into practice. Practice, and the willingness to embrace a challenge, are two of the defining features of success. For example, scuba diving, as pictured in my profile, was a new, challenging experience. Not only did I recently complete all the coursework necessary to make progress toward my advanced and rescue diver certification, I have also completed 20 of the 24 dives required to become officially certified. A new passion of mine, my persistence in diving has paid off, and I cannot wait to continue exploring this creative and fun outlet. I plan to take this same attitude into my work life. A love of learning and a drive to succeed will not only help me, but also help my employer and customers. Sincerely, PaytonPlease reach out to me via LinkedIn messaging if you’d like to connect!
Experience
Associate Content Designer
Jun 2024 — Present · Charlotte, NC, US
Built an AI-powered decision intelligence platform that enables the eCommerce team to enhance Lowe’s online competitiveness, driving $75M revenue optimization from faster insights to action- Delivered the first Cart and Checkout redesign experiences for Error Messaging and Cart Savings, exceeding business\'s incremental revenue plan by 65%- Developed an internal dashboard to analyze the Its of Retail, expected to lead to a 40k+ reduction in man hours and $49k increase in annualized revenue- Shaped clear and effective experiences by fully integrating new Lowe\'s Phase 1 Content Guidelines into our design system- Drove a 17.6% increase YTD In-Store App revenue and 2.5% increase YTD In-Store App downloads through redesigned Store Mode entry points and onboarding experience- Completed Lowe\'s Tech Launchpad program, a bootcamp that offers hands-on experience to break into the tech industry.
Education
CIEE Council on International Educational Exchange
Spanish Language and Culture
2019 — 2019
Darla Moore School of Business at the University of South Carolina
Bachelor of Science, Business Administration, Marketing, International Business
2019 — 2023
Savannah College of Art and Design
Rising Star Program, Advertising and Fashion Technology
2018 — 2018
University of Strathclyde
Study Abroad, Marketing and International Business
University of South Carolina
Bachelor of Science, Business Administration, Minor in Spanish
2019 — 2023
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