Payton Lissette

About Payton Lissette

As Director of Integrated Marketing Communications at Utz Brands, Inc, I lead consumer-first marketing strategies that drive brand awareness, engagement, and community growth. I collaborate with creative, media, PR, and brand teams to develop integrated campaigns, influencer marketing programs, and data-driven content strategies that resonate with audiences. With expertise in social media strategy, digital storytelling, and content marketing, I build brand affinity and drive measurable results. My approach blends trend-driven insights, creative storytelling, and audience engagement to craft high-impact marketing initiatives that connect with consumers in meaningful ways. I’m passionate about creating scroll-stopping content, fostering online communities, and optimizing digital strategies to grow brand presence while ensuring every campaign is backed by data and aligned with business objectives.

Experience

1. Director, Integrated Marketing Communications

   Utz Brands, Inc.

   Mar 2024 — Present

Education

• Mercersburg Academy

  High School

  2010 — 2014

• The George Washington University

  Bachelor’s Degree

  2015 — 2018

• The George Washington University

  Bachelor of Arts - BA

  2015 — 2018

Skills

• Microsoft Office
• Microsoft Excel
• Public Speaking
• Leadership
• Research
• Customer Service
• Social Media
• Event Planning
• Microsoft Powerpoint
• Microsoft Word