Payton Earnest

About Payton Earnest

Future-focused marketing professional with a passion for building brands, creating meaningful content, and understanding what truly drives consumer behavior. I’m most energized when I’m helping teams solve real marketing problems, communicate clearly, and reach the right audience with the right message.I’ve grown my personal socials and brands past 600k followers as both a marketer and a creator by studying what makes campaigns convert — whether it’s positioning, storytelling, user behavior, or content psychology. My experience with social media, brand collaborations, and digital strategy has taught me how to analyze trends, build content systems, and approach challenges with an entrepreneurial mindset.

Experience

1. Ugc Content Creator & Digital Advertiser

   TikTok

   Jan 2020 — Present · US

   Create high-performing short-form UGC advertisements and paid social media content for agencies and consumer brands across TikTok and Instagram. Lead content ideation and storytelling aligned with brand objectives, marketing strategies, and user acquisition goals. Produce recurring advertising creatives, often generating thousands of views per campaign and repeat brand partnerships. Analyze content analytics including engagement rates, audience retention, and conversions to optimize performance and improve user retention. Collaborate cross-functionally with marketing teams to tailor creative assets for multiple audiences and campaign objectives.

Education

• Florida Atlantic University

  Bachelor of Business Administration - BBA, Marketing

  2022 — 2026