Payton Beard

About Payton Beard

Active and evolving professional in the marketing industry, who is experienced in consumer and competitor insights, project management, and brand development to intensify business productivity and growth.

Experience

1. Senior Associate, Brand Solutions Delivery

   Kantar

   Oct 2021 — Present · Chicago, IL, US

   Deliver high quality and high impact brand insights and analytic solutions. I assist in daily client support to translate data into compelling stories, manage account project activities, create and present proposals for new business, and start to build relationships with our clients through day-to-day interaction. • Delivery of strategic brand insights & analytics projects, which include brand performance measurement and other strategic projects such as market structures, consumer & demand segmentations, consumer journey mapping, brand stretch/extension, portfolio strategy, brand architecture, and brand positioning.• Leading role in development of questionnaire, sample design, and analytic plans.• Conduct data analysis, insights generation, and report and presentation development.• Manages timelines and quality of work products, working with internal departments and clients to achieve successful outcomes following solution and industry best practices. • Build and present proposal decks to win business with new and existing clients that will support their business needs. • Supports daily account activities, partnering across departments to ensure smooth delivery. My activities include logic checking deliverables, creating shells for analysis, invoicing, uploading database forms, managing timelines, and completing ad hoc requests. • Involvement in companywide initiatives such as onboarding programs, resourcing needs, new hire mentorships, and innovation roll outs.

Education

• Michigan State University

  Bachelor's degree, Marketing

  2018 — 2021

• Michigan State University

  Masters , Marketing Research

  2021 — 2021