Ying Lee

About Ying Lee

I was born in Wisconsin and have traveled to 15 countries so far (and counting) which is where and how I developed my passion and curiosity for people, travel and learning. I love making connections and have worked in sales, marketing, and customer service for many years. I have experience developing and executing superior sales strategies and identifying and creating profitable business opportunities. I focus on product promotion and sales to achieve market penetration. I am a natural leader, experienced in relationship and team building. I am driven to learn, grow and excel in any field I put my heart into.

Experience

1. Founder

   Sora Matcha

   Jun 2022 — Present · WI, US

   Founder | Sora MatchaAs the Founder of Sora Matcha, I’ve built a community-driven wellness brand rooted in culture, connection, and intentional experiences. What began as a passion for sharing premium matcha and mindful rituals has grown into a multi-channel business spanning pop-ups, educational workshops, brand collaborations, and curated product offerings.In our first year, Sora Matcha generated over $20K in revenue, with projections trending north of $100K as we continue to scale both locally and southeast region of Wisconsin. Our growth has been fueled by strategic partnerships, immersive event experiences, and an authentic brand story that resonates deeply with modern consumers seeking both quality and community.Key areas of focus include:• Global sourcing & supply partnerships — Building relationships with matcha producers and suppliers abroad to ensure premium, traceable product quality• Community & brand collaborations — Partnering with wellness studios, cafés, universities, and creative spaces to design meaningful matcha experiences• Experiential marketing — Hosting Matcha 101 workshops, cultural tastings, and wellness events that blend education with hospitality• Product development & merchandising — Launching retail small batch premium matcha powders, specialty beverages, and branded lifestyle goods• Entrepreneurial operations — Leading end-to-end business strategy including revenue growth, pricing models, logistics, licensing, and go-to-market executionSora Matcha exists at the intersection of hospitality, culture, and mindfulness. Creating spaces where calm meets creativity and where community is not just built, but felt.As a founder, I’m passionate about scaling impact through thoughtful partnerships, global storytelling, and experiences that honor both tradition and innovation. I’m always excited to connect with collaborators, retailers, and community leaders who believe in building something meaningful together.

Education

• Alverno College

  Bachelor's degree, International Business

  2014 — 2018

• CUEF University of Grenoble

  Certification in Language Level A2, Intensive French Language

  2017

• Ewha Womans University 이화여자대학교

  Korean Language and Culture

  2018

Skills

• Leadership
• Microsoft Office
• Analytical Skills
• Communication
• Problem Solving
• Decision-Making
• Easily Adaptable
• Teamwork
• Data Analysis
• Data Entry