Payel Mukherjee

About Payel Mukherjee

Good marketing ideas are dime a dozen. It’s only when you create the right content…

Experience

1. Founder & Chief Exec

   Justwords

   Mar 2010 — Present

   WHAT IS JUSTWORDS ABOUT As a content marketing agency, we focus on creating growth-focused content experiences and transformative digital journeys. Throughout this journey, we help brands tell the right stories, find connected audience, search traffic and achieve explosive online growth. We are a bunch of storytellers, marketeers, designers, data analysts, and content creators – but overall we are a team that believes in pushing the boundaries in order to “make content work for clients”. OUR OFFERING Every business/brand today knows their need digital marketing and content to survive. They all want online visibility and traffic. However, they face problems in these areas - a) Producing consistent and quality content; content which has what it takes to appear on the first page of Google for relevant search terms. b) Building that content with a strategy that is tied to business objectives. c) Marketing that content to reach the relevant audience. Most companies who approach us have a real gap in one or all of the three areas above. We help solve these gaps. You can say that our USP. We offer content that is 10 times better. We take that content and put it to work in order to get your that traffic and then promote it to get your brand visibility. You really don’t need to go anywhere else. OUR ADVANTAGE As a founder-led company, we have the advantage of being nimble and fast, personable, accountable, flexible, and dynamic. Over the years, we have learnt to deliver scale and reach for all domestic and global clients. Our strength lies in our team consisting of some of the best writers and editors in the industry, along with crazy artists, data analysts and free-thinking marketeers. Today, we are a profitable company, which runs on hard work and passion. At the end, the idea is to tell a great story and make it heard.

Education

• Indian School of Business

  Scholarship Program for Women in Business, Entrepreneurship/Entrepreneurial Studies

  2010 — 2011

• Asian College of Journalism

  Post Graduate Degree in Print

  2000 — 2001

• St Teresa's Secondary School

  Boards

  1984 — 1995

Skills

• Online Marketing
• Social Media
• Marketing
• Newsletters
• Graphic Design
• Blogging
• Business Development
• Sales
• Strategy
• Content Management
• Entrepreneurship
• Content Development
• Copy Editing
• Editorial
• Journalism
• Social Media Marketing
• Management
• Content Strategy