Payam Pourmehr

About Payam Pourmehr

Entrepreneur with nearly 20 years of experience building SHANY Cosmetics into a recognized beauty and personal care brand across major online marketplaces like Amazon, Target, Walmart, and eBay. I specialize in e-commerce strategy, product development, and international trade—personally managing everything from overseas manufacturing and import/export logistics to navigating tariffs and evolving customs regulations.Our success at SHANY stems from a deep understanding of market trends, customer behavior, and performance-driven advertising. With a focus on high-quality, affordable, and innovative cosmetics, I’ve led initiatives that earned industry recognition and helped shape category development within Amazon’s platform. Always looking ahead, I’m passionate about scaling consumer brands through smart, agile operations in a fast-changing digital landscape.

Experience

1. CEO Founder

   Shany Cosmetics

   Jan 2006 — Present · Houston, TX, US

   While in college, I recognized that the cosmetics market was huge, but with many large competitors. My research revealed that everyone favor high-quality, affordable, hypoallergenic products. and brand was not a top priority. I developed a business plan addressing the product offerings, positioning, branding, pricing, production, and distribution. Upon graduation, I and my wife founded SHANY cosmetics and invited several college friends to join my team. SHANY is one of the very first cosmetics brand that was born online in the beginning of eCommerce era. We developed our departments over time with failing everyday and not giving up. Just like any other small business we mastered our industry over time with courage, innovation and team work. From a team of 2, we grew to 30 people in no time. We developed our own Supply chain, Marketing, Research & Development and Sales department. SHANY is now a global beauty brand with millions of products sold worldwide. SHANY offers, 500+ unique products in 35 Health and Beauty categories, OEM services, cosmetics Private label and Cosmetics design. Most SHANY products are Paraben Free, Talc Free and PBA free. We design, source, manufacturer, distribute SHANY cosmetics products. As of now almost 30% of SHANY products are manufactured in United States and we plan to increase this number soon. SHANY carries 25 trademarks and patents registered globally. We are a one stop shop for corporate gifting, cosmetics buyers, cosmetology students, beauty schools, eCommerce websites, beauty salons and spas.

Education

• University of Houston-Downtown

  Bachelor of Business Administration (B.B.A.), Business Administration and Management, General

  2005 — 2010

Skills

• Web Analytics
• E-Commerce
• Entrepreneurship
• Beauty
• Target Marketing
• Makeup Artistry
• Quality Control
• Artistry
• Sales
• Consumer Products
• Visual Merchandising
• Fragrance
• New Business Development
• Beauty Industry
• Social Media
• Online Marketing
• Online Advertising
• Sales Management
• Product Design
• Social Media Marketing
• Brand Development
• Product Marketing
• Product Innovation
• E-Commerce Automation
• Retail
• Negotiations
• Merchandising
• Social Networking
• Media Relations
• Fashion
• Luxury Goods
• Personal Care
• Photo Shoots
• Cosmetics
• Skin Care
• Merchandising Packaging Strategy
• Product Development
• Hair Care
• Market Planning
• Marketing